Globe Business helps Philippine logistics companies maximize reach via digital marketing and big data

With the various challenges in the Philippine logistics industry’s shift to being fully digital, Globe Business, the information and communications technology (ICT) arm of Globe Telecom, recently held the Logistics Industry Roadshow, an event that aims to educate logistics companies through industry insights, and showcase how digital marketing can help maximize their reach and leverage on specific audience targeting which will lead to savings and cost-efficiency.

Over 25 marketing professionals from various logistics organizations such as Grab, LBC Express, Federal Express, ACM Landholdings and UBE Express attended the forum held at the Globe Tower in Bonifacio Global City, Taguig.

Globe Business Cluster Sales Head Tisha Sadorra emphasized the importance of the forum to the logistics industry. "There's so much to do with the logistics and transportation industry in the Philippines, and Globe Business looks at the long-term perspective of providing products and solutions that will best enable our clients and partners to adapt to the radical shift of technologies and innovations” Sadorra said. “We believe that through digital marketing and big data, we can help enterprises personalize their marketing campaigns and build stronger connections with their customers resulting to enhanced engagement and loyalty” she added.

Topics such as “Instant is the new normal” - discussed what is digital and mobile marketing, its importance, and components; “How to attract new leads and boost sales conversion” - which showcased the various offerings of AdSpark such as Mobile, Media, Content, and Analytics solutions; “How to generate a strong loyal customer base” - which featured Globe Digital Ventures services that can improve workplace productivity and efficiency; and “Leveraging on big data to drive contextual offers” through Globe Telecom’s Enterprise Data Office, covered the vast opportunities companies can tap from big data.

"Through the forum, we were able to add value to our enterprise customers by sharing with them the trends in their industry, and how Globe Business can be their business advisor and partner as they drive competitive advantage through digital solutions," said Globe Business Senior Vice President Peter Maquera.

Globe Telecom’s enterprise ICT arm has since led the way in initiating industry-specific forums to showcase its portfolio of ICT solutions that can help speed up the adoption of data-driven solutions across the country's enterprise segment. Last year, Globe Business organized a similar forum for the healthcare industry.

Globe Business redefines how businesses work— which go beyond functions, numbers, and performance. The enterprise ICT arm of Globe Telecom helps turn businesses passion and purpose into reality through the right technology, infrastructure, and know-how to create meaningful experiences for its clients, their customers, and ultimately, the nation.

For more information about Globe Business and its set of business solutions, get in touch with a Globe Business Account Manager or call the Globe Business Premium Support Center at +63 2.917.2888 toll-free using a Globe mobile and landline. You can also visit www.globe.com.ph/business for more information.

Comments

Check out more...

GCash cautions against gambling apps used for phishing

A recent investigation by the National Privacy Commission (NPC) and the leading mobile wallet GCash, has led to the discovery of certain gambling sites and apps which were used for account takeovers in the recent surge of phishing scams. Additionally, some influencers may have unknowingly promoted these gaming apps without being aware of their fraudulent nature. GCash is now cautioning its users to be extremely careful when accessing online gambling sites and apps, and to avoid them altogether if possible. In this latest scheme, perpetrators created gambling apps while falsely claiming to be accredited by the Philippine Amusement and Gaming Corporation (PAGCOR). These apps deceive users with a verification process, redirecting them to a fake GCash website or payment page to top up betting credits. From there, fraudsters were able to access sensitive information such as credit card details, passwords, GCash numbers, MPINs, OTPs, and other personal data that can be exploited to gain unau

#Gcash users can now go cashless on their next Euro trip thanks to Alipay+ partnership

GCash users can now opt for a hassle-free, cashless payment method on their next Euro trip as the Philippines’ leading mobile wallet is now accepted in Europe’s top travel destinations, including the United Kingdom, France, Germany, and Italy. This cross-border payment service is part of the e-wallet’s strengthened collaboration and partnership with Alipay+ to offer a seamless and secure payment experience, as well as real-time foreign exchange (forex) with no service fee, allowing customers to a hassle-free and rewarding travel experience abroad. Among the key merchants and stores that can accept GCash via Alipay+ are Harrods, Liberty London, and Harvey Nichols in the UK; Printemps in France; Müller and dm-drogerie markt in Germany; as well as itTaxi, and IVS Group, the leader in the vending machines market, in Italy. “In line with our fervent commitment to make our customers’ everyday lives better and more convenient, we want to make sure that they can maximize their GCash account no

DICT, GeeksPH bolsters PH startup scene with 6th Geeks on a Beach in Panglao

The Department of Information and Communications Technology (DICT) and GeeksPH announced the revival of Geeks on a Beach (GOAB) after a four-year break and is set to happen in Panglao, Bohol on November 23-24, during the Philippine Startup Week 2023. The two-day international conference, known for leveraging Philippine tourism and ICT Industry expertise, will gather hundreds of entrepreneurs, investors, innovators, and globally-acclaimed startup ecosystem players to showcase the country’s startup achievements in both local and international scenes. GOAB 2023 will offer plenary sessions exploring potential investment opportunities and breakout sessions that will focus on sector-specific topics like Fintech, EduTech, HealthTech, AgriTech, and ClimateTech and other category-specific themes centered around youth and women. The event will also feature emerging technologies discussion, pitching fest, business matching, investors’ roundtable, and exhibits from various stakeholders. To cap off

The Little Mermaid’ makes a splash onto the screens of SM Cinemas

The much-awaited live-action reimagination of Disney’s classic, ‘The Little Mermaid,’ is currently showing at SM Cinemas nationwide. Dive into a world of underwater adventure, finding love, and realizing dreams with Ariel, portrayed by American singer-songwriter, Halle Bailey. Swim with the young mermaid as she trades her voice for legs so she can discover the world above water. At SM Cinemas, movie screens are equipped with cutting-edge technology that offers the highest quality of pictures and sounds. Be a part of Ariel’s world through the SM IMAX experience of crystal-clear scenes, with a wider view of life under the sea. Watch films on a state-of-the-art screen that is twice the size of a regular cinema where one can feel the crashing waves through a cinematic surround sound system. The comfort and convenience of moviegoers have always been a top priority. The plush seating, spacious theaters, and efficient ticketing systems ensure that the movie-watching experience is hassle-free

Celebrate the Mid-Year with realme's 6.6 Mega Sale

Enjoy huge discounts among freebies, vouchers, bundle deals as realme joins Shopee and Lazada 6.6 Sale Events! realme Philippines will host a mid-year 6.6 sale on Shopee and Lazada, giving away vouchers and freebies besides the irresistible discounts for everyone. The realme 6.6 Mega Sale is the perfect excuse for an upgrade or to reward oneself after a buzzing first half of the year! From June 6-8, realme will be offering up to 59% OFF during the Shopee 6.6 Mid-Year Sale on the realme C-Series and realme 10 (8GB+128GB). Every purchase of select smartphones will also come with a FREE Globe SIM card. Meanwhile, everyone who will avail the realme 10 Pro+ 5G (12GB+256GB) will be getting a FREE TechLife Power Bank 100000mAh along with a FREE TechLife Portable Blender 40W. On top of this, consumers can also get 15% OFF vouchers for a much sweeter deal and SPayLater for more flexible payment terms! Here’s a quick guide to all the realme promotions this coming Shopee 6.6 Mid-Year Sale:

The PR & Events Circuit

Search This Blog