Skip to main content

Globe Business helps Philippine logistics companies maximize reach via digital marketing and big data

With the various challenges in the Philippine logistics industry’s shift to being fully digital, Globe Business, the information and communications technology (ICT) arm of Globe Telecom, recently held the Logistics Industry Roadshow, an event that aims to educate logistics companies through industry insights, and showcase how digital marketing can help maximize their reach and leverage on specific audience targeting which will lead to savings and cost-efficiency.

Over 25 marketing professionals from various logistics organizations such as Grab, LBC Express, Federal Express, ACM Landholdings and UBE Express attended the forum held at the Globe Tower in Bonifacio Global City, Taguig. 

Globe Business Cluster Sales Head Tisha Sadorra emphasized the importance of the forum to the logistics industry. "There's so much to do with the logistics and transportation industry in the Philippines, and Globe Business looks at the long-term perspective of providing products and solutions that will best enable our clients and partners to adapt to the radical shift of technologies and innovations” Sadorra said. “We believe that through digital marketing and big data, we can help enterprises personalize their marketing campaigns and build stronger connections with their customers resulting to enhanced engagement and loyalty” she added. 


Topics such as “Instant is the new normal” - discussed what is digital and mobile marketing, its importance, and components; “How to attract new leads and boost sales conversion” - which showcased the various offerings of AdSpark such as Mobile, Media, Content, and Analytics solutions; “How to generate a strong loyal customer base” -  which featured Globe Digital Ventures services that can improve workplace productivity and efficiency; and “Leveraging on big data to drive contextual offers” through Globe Telecom’s Enterprise Data Office, covered the vast opportunities companies can tap from big data. 

"Through the forum, we were able to add value to our enterprise customers by sharing with them the trends in their industry, and how Globe Business can be their business advisor and partner as they drive competitive advantage through digital solutions," said Globe Business Senior Vice President Peter Maquera.

Globe Telecom’s enterprise ICT arm has since led the way in initiating industry-specific forums to showcase its portfolio of ICT solutions that can help speed up the adoption of data-driven solutions across the country's enterprise segment. Last year, Globe Business organized a similar forum for the healthcare industry.

Globe Business redefines how businesses work— which go beyond functions, numbers, and performance. The enterprise ICT arm of Globe Telecom helps turn businesses passion and purpose into reality through the right technology, infrastructure, and know-how to create meaningful experiences for its clients, their customers, and ultimately, the nation.

For more information about Globe Business and its set of business solutions, get in touch with a Globe Business Account Manager or call the Globe Business Premium Support Center at +63 2.917.2888 toll-free using a Globe mobile and landline. You can also visit www.globe.com.ph/business for more information.

Comments

Post a Comment

Check out more...

5 Awesome Things You Could Enjoy If You Had One Less Bill to Pay

Imagine getting your monthly internet bill ( typically costing around P1,000 or more )  completely covered. That’s right:  free internet , and with it, a whole new world of possibilities.   Just think—if you had an extra ₱1,000+ in your monthly budget, what would you do? Here are five awesome ways to enjoy that extra cash:   1. Upgrade Your On-the-Go Gadget Essentials Always on the move, but your phone’s battery can’t keep up? That extra budget could go towards a high-capacity power bank, wireless charger, or travel-friendly charging hub. Whether you’re saving up or finally buying that must-have gadget, that extra P1,000 can go a long way  for your next gadget upgrade .   2.  Level Up Your Entertainment Experience Free  internet means unlimited streaming ,  but  how  about upgrading your setup? Use the extra cash for smart speakers to boost your  audio or  invest in accessories to enhance your smart TV. Into gaming? Spend ...
Post a Comment
Read more

Enjoy an all-in-one Unli Internet plan at home with PLDT Home

What  better way to  enjoy everything at home  with a broadband plan that  gives   you an  all-in-one unlimited  access to  the  internet,  Pay  TV, and  mobile services .    The new  PLDT Home  Fiber  Unli  All plan  offer s  the best value for money  with a bundled package that comes with unlimited fiber internet,  unlimited entertainment content from Cignal TV, and unlimited calls to PLDT, Smar t a nd TNT.    Here’s a quick breakdown of the new Fiber  Unli  All plans available and their internet speeds: Whether you   want to stream your favorite videos, TV series, and movies ,  the  new Fiber  Unli  All plans deliver what  the whole family wants  with the fast broadband internet and a wide range of  entertainment  options on premium  Pay  TV.  With the Philippines’ largest  Pay  TV provi...
Post a Comment
Read more

Book Your Flights with Cebu Pacific and Seize Sulit Hotel Deals

Cebu Pacific (PSE: CEB), the Philippines’ leading airline,  is giving  every Juan  more reasons to seize the moment and  book their flights now  as it partners with  several hotels   offering   sulit   and   exclusive discounts  for that one unforgettable vacation. Book your flights across Cebu Pacific’s widest domestic network  and get  these  exciting deals  from the following hotel partners * : Club Paradise Palawan •  10% off on seafood bucket •  30% off on couple’s massage at Glow Spa •  10% savings on other treatment and services Discovery Shores Boracay •  16% off on dining offers;  Tomohawk  Steak at Forno Osteria Modern Filipino Boodle Fight  •  16% off on spa treatments: Terra for Two (180 mins); Terra’s Journey (180 mins) Discovery Samal •  Up to 40% off in The Bar - Junior Suite, Executive  Villa  and Villa  rooms o  Includes breakfast f...
Post a Comment
Read more

GCash cautions against gambling apps used for phishing

A recent investigation by the National Privacy Commission (NPC) and the leading mobile wallet GCash, has led to the discovery of certain gambling sites and apps which were used for account takeovers in the recent surge of phishing scams. Additionally, some influencers may have unknowingly promoted these gaming apps without being aware of their fraudulent nature. GCash is now cautioning its users to be extremely careful when accessing online gambling sites and apps, and to avoid them altogether if possible. In this latest scheme, perpetrators created gambling apps while falsely claiming to be accredited by the Philippine Amusement and Gaming Corporation (PAGCOR). These apps deceive users with a verification process, redirecting them to a fake GCash website or payment page to top up betting credits. From there, fraudsters were able to access sensitive information such as credit card details, passwords, GCash numbers, MPINs, OTPs, and other personal data that can be exploited to gain unau...
Post a Comment
Read more

#Gcash users can now go cashless on their next Euro trip thanks to Alipay+ partnership

GCash users can now opt for a hassle-free, cashless payment method on their next Euro trip as the Philippines’ leading mobile wallet is now accepted in Europe’s top travel destinations, including the United Kingdom, France, Germany, and Italy. This cross-border payment service is part of the e-wallet’s strengthened collaboration and partnership with Alipay+ to offer a seamless and secure payment experience, as well as real-time foreign exchange (forex) with no service fee, allowing customers to a hassle-free and rewarding travel experience abroad. Among the key merchants and stores that can accept GCash via Alipay+ are Harrods, Liberty London, and Harvey Nichols in the UK; Printemps in France; Müller and dm-drogerie markt in Germany; as well as itTaxi, and IVS Group, the leader in the vending machines market, in Italy. “In line with our fervent commitment to make our customers’ everyday lives better and more convenient, we want to make sure that they can maximize their GCash account no...
Post a Comment
Read more