Not all heroes wear a cape, some wears an apron and prepares delicious recipes in the kitchen. And so goes these Mompreneurs who run successful businesses in SM malls in Iloilo, Bacolod and Puerto Princesa.
This Mother’s Day, these strong women are highlighted and honoured for their exemplary role in raising their families and tend to their own businesses and still manage to do it with flying colors.
Mompreneur, or "momtrepreneurs," is a slang term describing women who run their own businesses while also acting as a full-time parent, thus the word is the combination of “mom” and “entrepreneur”.
Let us get to know their secret recipes for success.
DANA MARIE DIZON
Sabie Bakes at SM City Puerto Princesa
“Aside from having unconditional love, someone who is the best cheerleader but also knows how to be tough when it is needed is what makes an ideal mother” This statement from Ms. Dana Marie Dizon of Sabie Bakes in SM City Puerto Princesa, adds a sprinkle of love to their designer cakes, cupcakes, and pastries.
Dana says that her motivation in business are her kids. Coincidentally, Sabie Bakes, which also serve home-style comfort food, started when she had Sabie. “During that time, I had plans to go back to my previous job but God had other plans for me and my family.”
This mompreneur is living proof to the title as she shares that she had to balance her schedule for baking and tending to Sabie’s needs.
When she was starting the business she said that she lacked confidence and was not sure if what she was making was good enough. “I studied more and learned. I never stop pushing myself to be a better baker and artist. I also had a great support system. My husband and family were there to lend a hand with my supervision. Breastfeeding, of course, was something I could not delegate.”
According to Ms. Dana, SM played a major role as the business flourished—“It has opened doors for Sabie Bakes. A lot of people have gotten to know us through our store in SM.”
SM City Puerto Princesa is a defining factor in Dana’s role both as an entrepreneur and a mother—“ I would not have thought I will open a store in SM, moreover, be a mom and open a business. This endeavor has allowed me to be a mother and also manage and create.”
SM has also imparted to Sabie Bakes the importance of branding. Dana says it is important to believe in your product and what it stands for. A brand does not stop in the product itself but the person behind it and how it is made.
It seems that Dana’s supermom attributes has been an important ingredient for the good tasting offerings of Sabie Bakes and also the upbringing of her children—“I recognize my kids’ differences and adjust to what they need. I could be the think tank that my son needs for his daily hundred questions. I could also be my daughter’s coloring and crafts partner when she likes to do art. I am flexible, I push and support their possibilities as individuals. I recognize my imperfections and I work hard to be better and be the best mom I could be.”
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