Mompreneur, or "momtrepreneurs," is a slang term describing women who run their own businesses while also acting as a full-time parent, thus the word is the combination of “mom” and “entrepreneur”.
Not all heroes wear a cape, some wears an apron and prepares delicious recipes in the kitchen. And so goes these Mompreneurs who run successful businesses in SM malls in Iloilo, Bacolod and Puerto Princesa.
This Mother’s Day, these strong women are highlighted and honoured for their exemplary role in raising their families and tend to their own businesses and still manage to do it with flying colors.
Let us get to know their secret recipes for success.
WINDY ONGSINGCO
Señorita de Bacolod at SM City Bacolod
This business of bringing nostalgic moments through classic and freshly made artisanal Negrense desserts is carefully guarded by Windy Ongsingco of Señorita de Bacolod.
This is to ensure to keep their family's culinary legacy, while providing livelihood to their team in these trying times. And driven by the goal to be a key contributor to the local baking industry’s desire, in keeping the distinction of Bacolod as the Dessert Capital of the Philippines.
While there are successes, there are challenges in the business. “It was mostly on the operational side of things, like for example on how we have to train our team to prepare our goodies the traditional way, while practicing the safety standards considering that we are in the middle of a pandemic,” shares Mrs. Ongsingco
“ We were able to cope up with the challenges by making sound financial decisions while focusing on our core strengths. We also expanded our Señorita line by adding flavored fillings while reaching out to our fans all over Bacolod by opening new outlets for their convenience, she added.
Windy quips that deciding to partner with SM was a no-brainer for their small business. As the premier mall operator in the Philippines, it allows them to hasten their growth by expanding their brand's reach. “Observing how SM manages its mall operations is also similar on how I manage life as a mother cum entrepreneur. May it be offering the general public and my family unparalleled service, good food, and genuine care.”
When asked what SM has imparted to Señorita de Bacolod, she gladly replied: “You have to keep your brand promise by working hard to keep the loyalty of your fans while taking good care of your people through both the good and tough times.”
When Ms. Windy’s son was growing up, she was very hands-on in the way she took care of him. When he became a teenager, she was more than willing to give him the freedom to allow him to make decisions for himself. “It was good in a way, since it hastened his maturity and I feel lucky that he enjoys helping out our business prosper”, she says.
“An ideal Mother should be someone who is able to gain the respect of not only her husband, son or any family member but of the persons as well.”
We could not agree more Señorita de Bacolod.
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