#KuwentoNgTagumpay: How borrowed ref, own recipe launched actor-model JM Magalona’s tapsi business

The entertainment business has been hit hard by the global health crisis but actor-model JM Magalona still triumphed over many trials with the help of a tapsilogan business and digital tools from Globe.

Taking advantage of vast online opportunities, JM was able to pivot from being a showbiz personality cum fitness owner, to a food entrepreneur selling products online.

For his “Kuwento ng Tagumpay”, JM turned to his love for the popular delicious Filipino dish “silog” as well as to available technology in order to start anew after his career and gym business suffered due to strict community quarantine measures.

He studied the “eatery” idea which was long stuffed in his back pocket and revised it to fit the current times. With an initial capital of P6,000, a borrowed refrigerator and his own culinary chops, JM launched “Project Tapsi.”

“Sabi ko this is it, bubuhayin ko ‘to, irerevise ko ‘to na para kayang gawin sa pandemic. Ginawa ko siyang delivery,” narrated JM. “Nagpost ako online para makita nila ng produkto ko,” he added.

For his business, JM uses his LTE-powered Globe At Home Prepaid WiFi which allows customizable, high-speed, plug and play internet connection; and GCash for cashless transactions via the mobile phone, making it easier, safer, and more convenient for customers to pay for their orders.

Many Filipinos like JM are looking towards digitalization to bridge the gap between how things were versus what they are now, which is why Globe continues to reinvent itself and find new ways to serve the changing needs of the people.

“Ganda-ganda ng pasok ng income. May events at commercials ako, and yung gym, maraming tao. Smooth lahat. Tapos nung mangyari ang COVID, nawalan ako ng pag-asa. Devastating talaga.  Hindi ko naisip na sa pagsubok na to, mayroon palang pag-asa,” said JM who went from stressed to blessed in just a few months of putting up Project Tapsi.