As the pandemic continues to reshape many industries all over the country, businesses are under immense pressure to remain afloat while keeping their good relationship with customers.Communication has become more critical than ever during this time. Public Relations Society of the Philippines (PRSP), the country’s premier association of PR and communications professionals, spotlights these challenges and aims to showcase the crucial role that communicators play as businesses and industries nationwide move into the new normal.
To help synergize the efforts of communications professionals in the country, PRSP is expanding its network to Visayas and Mindanao with the creation of regional chapters. The newly-instated chapters will provide more avenues for collaboration and learning through shared knowledge, technology, training and best PR practices.
Aside from strengthening relationships among PR practitioners nationwide, proponent of chapter creation and former PRSP President Jones T. Campos, APR states that “having PRSP chapters in Cebu, Davao and other key cities in the Philippines will open more opportunities and integrate a common aspiration to professionalize the industry. Likewise, it will enable a nationwide way of combating fake news, disinformation and misinformation while inculcating
competence and ethical practice among PR and communications professionals.”
The new chapters will be created initially through a partnership with VisMin PR agencies PRWorks, Selrahco and Bigseed. Jaja Chiongbian-Rama, Founder and Managing Director of Bigseed, gladly accepts the idea of having a PRSP chapter in Cebu: "We welcome this opportunity to connect and collaborate with other agencies and practitioners from around the country. With public relations evolving as the world around us changes, an organization such as the PRSP opens opportunities to set industry standards, and provides an avenue for us to support and learn from one another.”
The same sentiment is echoed by Doris Mongaya of PRWorks, stating that the creation of regional chapters will result in greater cooperation of VisMin-based PR professionals among themselves and their Metro Manila counterparts which would lead to the faster development of the whole Philippine PR industry. “We recognize the efforts of PRSP in congregating PR professionals and agencies on a national scale. Through this, we have more avenues for collaboration which is especially apt in these times. We’re looking forward to what’s to come,” Charles Lim of Selrahco adds.
PRSP President Norman Agatep, APR shares, “We appreciate how receptive our fellow PR practitioners in VisMin have been when we brought up our intention to create regional chapters of PRSP. These challenging times further highlight the importance of good communication both for brands and their audiences. With this new development, we reaffirm PRSP’s commitment to uphold ethics and elevate the PR practice nationwide.”
PRSP’s First 3-day Digital PR Congress
The biggest and most-awaited annual event of PRSP is the National Public Relations Congress. Now in its 27th year, the 2021 PR Congress is marking several firsts as it is the first to go full-digital and the first to run for three days. These changes, particularly the shift to digital, reflect how the PR industry is adapting to the new normal and embracing new technologies to continue
telling the story of brands and organizations.
The upcoming PR Congress, which will be held on February 17-19, 2021, will be headlined by topics such as the post-pandemic Philippine PR landscape, industry recovery efforts and pressing issues such as mental health in the workplace, resiliency and sustainability, equality and diversity, and leadership and communication during times of crises, among others.
With the theme “Transcend”, the 27th PR Congress hopes to inspire PR and communication practitioners across the country to go beyond conventional thinking, step out of their comfort zone to address pressing issues and collectively move forward to create a better normal for all.
Ana Pista, chairperson of the 27th National Public Relations Congress, shared: “As the PR Congress has done since it started, we are bringing together a powerhouse roster of local and international speakers and delivering a lineup of timely and relevant topics and breakout sessions this year. And today, more than ever, the Congress will highlight the role of PR in building a society that works for all.”
PRSP expects to welcome more than 1,000 PR and communications practitioners to this year’s Congress. For more information about PRSP and the upcoming 27th National Public Relations Congress, please visit the event’s website or official Facebook page or contact Lessa Azcarraga at lessa.azcarraga@ardent.com.ph.
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