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SM City Iloilo : One-Stop for a complete and aweSM Dinagyang 2021 Experience


Following strict protocols to ensure a safe Dinagyang 2021, an array of events is prepared for a one-stop experience, complete in one destination— SM City Iloilo 

Support and buy lokal! is the battle cry to support Small, Medium and Micro Entrepreneurs to help promote local products. Thus, the  ILOILO 2021 DINAGYANG MARKET MARKET  featuring the widest selections from handmade goods to farm-fresh produce is set up January 18-24 at the Main Mall Event Center. The fair is also a way to strengthen the promotion of homegrown merchandises as well as to showcase the best of Iloilo.



We have a reason to be merry as DINAGYANG FESTIVAL COSTUMES are up Northpoint near Ace Hardware for shoppers to enjoy. Mallgoers can snap a selfie at the display on Jan 18-24 of colorful festival costumes, upload in the official SM Facebook Ad and get a chance to WIN exciting prizes!

To savor Iloilo, the 2nd Batchoy Festival is happening on January 22-24. Iloilo’s popular Batchoy brands as well as favorite Ilonggo delicacies will be will be a one-stop gastronomic treat at SM Southpoint.

Plantitos and Plantitas can explore the biggest exhibition of all things essential for the plant enthusiasts in the AweSM ILOILO PLANT FESTIVAL from Jan. 18 -24 at the lower ground floors in front of Toby’s at the Main Mall. Plants has become a coping mechanism and a hobby for most, during the onset of the lockdown, and a wide array of plant species will be available at the venue for every enthusiast to check out.

Shoppers can still feel the beat of Dinagyang as the festival vibrates around the mall with the GRAND WARRIORS PARADE happening Jan 22-24 every 3PM & 7PM  Mallwide. While the biggest gaming event and showcase of cyber pop culture through the AweSM Tech and Creator Fair is set to unfold at the Cyberzone on January 23-24.




Celebrate Iloilo with AweSM finds of up to 50% OFF from January 22-24, 2021 with the SM DINAGYANG FESTIVAL SALE. Everyone is advised to practice #SafeMallingatSM, bring your own alcohol, maintain social distancing and make sure to wear your face mask and face shield at all times. Per DTI-Fair Trade Permit No. RVI-ILO 12-027, Series of 2020.

With the Pamukaw sa Virtual Opening Salvo live stream from Dinagyang Social Media pages last January 15 shown live at the Northpoint, all the other virtual events can also be viewed at the Northpoint via www.iloilofestivals.com live stream from Dinagyang Social Media pages, namely the Religious Sadsad 7pm on January 23, One Dinagyang Digital Presentation and Virtual Awarding Ceremony on January 24.

For more information, you can visit the official Facebook page of SM City Iloilo or call (033) 3209609 local 16 to be connected to the Marketing Department.

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