As the pandemic continues to reshape many industries all over the country, businesses are under immense pressure to remain afloat while keeping their good relationship with customers.Communication has become more critical than ever during this time. Public Relations Society of the Philippines (PRSP), the country’s premier association of PR and communications professionals, spotlights these challenges and aims to showcase the crucial role that communicators play as businesses and industries nationwide move into the new normal. To help synergize the efforts of communications professionals in the country, PRSP is expanding its network to Visayas and Mindanao with the creation of regional chapters. The newly-instated chapters will provide more avenues for collaboration and learning through shared knowledge, technology, training and best PR practices. Aside from strengthening relationships among PR practitioners nationwide, proponent of chapter creation and former PRSP President Jones ...