AirAsia Group CEO Tan Sri Tony Fernandes’ memoirs, Flying High, a look back at his journey from music man to airline man is now available on board all AirAsia flights.
AirAsia Group CEO Tan Sri Tony Fernandes said, “Flying High is a story about the power of dreams. When I first started AirAsia with Datuk Kamarudin, everyone thought we were crazy. They said we had no business running an airline and it wouldn’t work. If we had listened to them, we would have given up before we even started and this book wouldn’t exist.
“This book is proof that dreams do come true, and I hope it will encourage others to pursue their true passion. Believe the unbelievable, dream the impossible and never take no for an answer. Even if you fail, it doesn’t matter because at least you’ve tried and you can do it again, so trust in your gut feeling, don’t listen to anyone else’s advice and go ahead - write your own incredible story.”
Flying High recounts Tan Sri Tony Fernandes’ journey from a young boy growing in Malaysia to a homesick British boarding school student with a tuck box full of dreams, all the way to his time at Warner Music and finally as AirAsia chief - with plenty of stops along memory lane in between.
Learn about what drives Tan Sri Tony Fernandes and the moments that shaped him, including a chance encounter with Virgin Group founder, Sir Richard Branson that eventually led to Fernandes’ first job out of university.
Published as Tan Sri Tony Fernandes returns as the face of the second series of Apprentice Asia, the book is an inspiring personal story of an exceptional business leader who created Asia's first budget airline and democratised air travel in Asia, building AirAsia into a multi-billion-dollar company in the process.
Retailing at P960, Flying High is available on board starting today and also through pre-book on bigdutyfree.com and on board AirAsia flights and on bigdutyfree.com. Also available is a bundled option of Flying High and Dare to Dream T-Shirt for only Php1,300.
AirAsia operates a fleet of 17 aircraft with domestic and international flights out of hubs in Manila, Cebu, and Kalibo in the Philippines. The airline operates several flights to/from Manila, Davao, Cebu, Kalibo, Caticlan (Boracay), Tacloban, Tagbilaran (Bohol), Puerto Princesa (Palawan), Clark, and Iloilo with international flights to/from Shanghai, Taipei, Incheon (Seoul), Hong Kong, Macau, Kuala Lumpur, Kota Kinabalu, Guangzhou, Ho Chi Minh, and Singapore.
AirAsia has been awarded the World’s Best Low Cost Carrier for nine consecutive years running by Skytrax since 2009 to 2017.
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