Largest student conference in Asia showcases Globe Telecom’s digital and service culture business models

Leading Philippine Telecommunications Company Globe Telecom, in its push for wonderful service and providing services that enrich the Filipino digital lifestyle, powered the gathering of business and youth leaders to collaborate and exchange best practices as primary sponsor of the Harvard Project for Asian and International Relations (HPAIR) Asia Conference. 

HPAIR and De La Salle University (DLSU) partnered with Globe in gathering international students and young professionals throughout Asia. The confab focused on economic, political, social and cultural issues which were discussed through plenary sessions, panels, keynotes, workshops, and case studies.

HPAIR Delegates waiting their turn to use the Virtual Reality device

Globe Telecom hosted “The Globe Dinner” which served as an avenue to experience a rich, wonderful, immersive socials and networking night for the delegates, the Globe leadership team and employees to discuss and exchange best practices on digital innovation and service culture. 

“Globe has taken the lead in enabling the Filipino digital lifestyle by connecting our customers through services that better their lives and communities.  We are happy to host the Harvard team, exchange talent and ideas to help make a wonderful digital world,” shared Globe President and Chief Executive Officer Ernest Cu as he delivered his keynote address.

Delegates had dinner at the taste cafeteria and were toured at the employee engagement areas and offices of the telco headquarters.

Spearheaded in 2009, the Globe Customer First Circle (CFC) program has seen the conception and birth of hundreds of customer-centric ideas and innovative solutions. Inspired by the culture of service, the CFC program structure, processes, and incentives motivate Globe employees to take accountability and ownership over their transformative efforts in their respective functional spheres. With a stake in the business, employees feel a greater sense of fulfillment when they contribute their time and talent to the creation and delivery of value to Globe customers.

Globe President and Chief Executive Officer Ernest Cu (center front), Globe Chief Operating Officer Gil Genio (extreme left), and Globe Chief Human Resource Officer Renato Jiao (extreme right) with the Harvard organizing team and the DLSU organizing team for HPAIR.

Globe has so far partnered with Google, Facebook, Viber, Spotify, NBA and Hooq to structure offerings that are relevant to its customers and further seed mobile data adoption. The telco has also partnered with Wattpad to deliver access to crowd-sourced content to its customers.

The company's broadband customers, on the other hand, surged 55% to 3.5 million from 2.2 million from year-ago level. This helped realize a remarkable 24% growth in broadband and fixed line revenues, totaling P12.3 billion compared with P9.9 billion a year earlier. Impressive gains in customer take-up was attributed to the success of the latest roster of broadband products and services, which offer exclusive access to a portfolio of entertainment content to enrich Globe customers' digital lifestyle.

HPAIR is a student-run organization of the Harvard University Faculty of Arts and Sciences. HPAIR organizes Harvard University’s largest annual student conferences in the Asia-Pacific region. Since 1991, HPAIR has continuously gathered a growing pool of international students from top universities, renowned academics, business professionals, and political leaders to engage in the organization’s rigorous educational events.