Take a look inside The Little White Box at SM Stores

The Little White Box, the newest style hub, recently opened at selected SM Stores. This exciting new concept store will be the home of bags and accessories from global brands that will create a lot of buzz with this country’s trendy set.

Save My Bag’s co-founder Valentina Azzia, with members of their International Sales team Betsabe Annibali and Simona Tironi, and SM Accessories’ Senior Vice-President and Business Unit Head John Kenner Chua.

The store’s overall look in its first branch in SM Makati was inspired by the design of architect and artist Carlo Calma. The fixtures make up for a modern and posh shopping experience. 

First on Little White Box’s line-up is Italian brand Save My Bag.  Founded on 2013 by couple Stefano Agazzi and Valentina Azzia from Bergamo, Italy, Save My Bag is made of poly-lycra, a material lighter and more durable than neoprene. This material not only makes it lightweight but also waterproof as well. Originally meant as a protection for luxury bags, Save My Bag was then discovered by Oprah Winfrey and Sex and the City stylist Patricia Fields who both used the bags as regular bags. Valentina Azzia, who graced the opening at the first Little White Box branch in SM Makati, describes the woman who will carry Save My Bag as “modern, a person who pays a lot of attention to style.  Someone who likes to blend different brands together.” 

She shares that she and her husband chose to work on bags because “bags never go out of style. Women buy bags in multiples and there are different colors to choose from.” 

Valentina and her husband work together, and “think every product must be practical and very fashionable at the same time.  Women want beautiful things.” 

With that, “We test, we experiment, and we spend a lot of time in selecting colors.  It’s very important for us to have a wide palette. The shades are very important, we update them every season.” 

That is why Save Your Bag products are superlight and very colorful with a very unique combination of features.  Valentina also notes that “everyone loves Italian products, and our bags are made in Italy from the sourcing to the finishing.” 

During her visit, Valentina was amazed at the energy she felt in Manila and in the SM Store.  “I’m really happy to be here,” she says. “SM is the place to be in the Philippines.  They have the best locations and know how to discover and support new brands. I’m proud of this partnership. 

Discover stylish finds like the fabulous selections of Save My Bag and other upcoming brands in Little White Box at the following SM Stores: SM Makati, SM Aura Premier, SM Megamall, SM Mall of Asia, SM City North Edsa, SM Southmall, SM City BF Parañaque, SM City Cebu, SM City Bacolod, SM City Iloilo, SM City Davao and SM Lanang Premier. 

Get connected with Little White Box by following @littlewhiteboxph and using hashtag #littlewhiteboxph on Instagram.