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AirAsia and Nikon launch #IamAirAsiaTravelPhotographer contest

Two office workers, a car salesman and a barista are stepping out of their comfort zones and into the challenges of becoming the first AirAsia Travel Photographer for 2015. The #IamAirAsiaTravelPhotographer contest  is jointly organized by AirAsia and ThinkDharma Inc. (exclusive distributor of Nikon Digital Cameras) in partnership with AirAsia’s global loyalty programme, BIG which will award winners with over 200,000 BIG Points or its equivalent free flights to any of AirAsia Group’s 100 destinations.
 (3rd from L-R) AirAsia Photojournalist Adam Lee, contender Velvet Lagman-Macasaet, contender Sarah Garcia, Nikon pro and master photographer George Tapan, Business Unit head of ThinkDharma Paolo Salazar, AirAsia Philippines Chairperson Maan Hontiveros, Startegic Partnership Head of AirAsia BIG Jenny Au, Senior Marketing Manager of AirAsia BIG Caroline Wong, Nikon pro and photographer Raymond Cruz, contenders TJ Nepomuceno III and Paul Delfin with AirAsia cabin crew in their iconic red uniform at the recent launching of #IamAirAsiaTravelerPhotographer contest in Taguig, Manila.  
 Assisted by multi-awarded photographers from the Philippines and Malaysia as their personal coach, four pre-selected contestants, namely Velvet Lagman-Macasaet, an executive assistant and marathon runner; Sarah Garcia, hotel front desk officer; TJ  Nepomuceno III, car salesman; and Paul Delfin, an indie music fan and barista, will be traveling across Asia for one week starting July 21. Online voting via www.airasiatravelphotographer.com will be opened to the public in August 20 with Nikon cameras and BIG Points to be given away to lucky voters. Grand winner will be announced in September 11. 

AirAsia Philippines Chairperson Maan Hontiveros led the launching of the exciting contest with Strategic Partnership Head Jenny Au and Senior Marketing Manager Caroline Wong of AirAsia BIG. ThinkDharma Inc., meanwhile, is represented by Abrigo Merin, Chief Executive Officer of OPAL, and Paolo Salazar, Head of Business Unit.

Four multi-awarded photographers and respected leaders in the industry will be part of the AirAsia Travel Photographer contest as mentors of the four contestants.  Nikon Pros George Tapan, Raymond Cruz, Parc Cruz and AirAsia’s resident photojournalist Adam Lee will be traveling around exotic places in Hong Kong, Indonesia, Malaysia and Thailand to help contestants capture their best entries across a range of categories that include landscape, food, portrait, architecture and travel.

Keep updated with AirAsia Travel Photography contest by using #IamAirAsiaTravelPhotographer and get the latest updates via Twiiter (twitter.com/AirAsiaPh) or Facebook (www.facebook.com/AirAsiaPhilippines).

About AirAsia Philippines
As part of its commitment to make travel more affordable, convenient and accessible to all, AirAsia Philippines signed a strategic alliance with Filipino carrier, ZestAir, in March 2013 and moved its operation from Clark, Pampanga to Manila’s major gateway, Ninoy Aquino International Airport. Zest Air was later on rebranded to AirAsia Zest with a new corporate look wherein the Zest name has been incorporated into the iconic red hot circle, which is the signature logo of AirAsia to symbolize the partnership.

AirAsia Philippines and AirAsia Zest are part of the AirAsia Group with the former set to acquire 100% ownership pending government regulatory approvals.  AirAsia flies to/from Manila, Cebu, Davao, Tacloban, Tagbilaran, Kalibo, Palawan, Hong Kong, Macau, Malaysia, Korea and several international points in China from Kalibo, gateway to Boracay island.

About AirAsia Group
AirAsia, the leading and largest low-cost carrier in Asia, services the most extensive network with over 100 destinations. Within 14 years of operations, AirAsia has carried over 260 million guests and grown its fleet from just two aircraft to over 170. The airline is proud to be a truly Asean (Association of Southeast Asian Nations) airline with established operations based in Malaysia, Indonesia, Thailand, Philippines and India, servicing a network stretching across all Asean countries and beyond. AirAsia was named the World’s Best Low Cost Airline at the annual Skytrax World Airline Awards for seven consecutive years from 2009 – 2015. AirAsia is the first airline globally to collaborate with INTERPOL to implement the I-Checkit system to screen the passports of all its prospective passengers against information contained in the world police body’s Stolen and Lost Travel Documents (SLTD) database.

About AirAsia BIG
AirAsia BIG Loyalty Programme is a lifestyle rewards program where members can easily collect BIG Points by spending on AirAsia flights and over 100 partners worldwide. AirAsia BIG was officially launched on November 2011 in Malaysia, followed by Indonesia in December in 2011, Thailand in February 2012, Singapore in September 2013, Philippines in May 2014 and India in September 2014. It has over 14 million members from 150 different countries worldwide. AirAsia BIG has earned multiple accolades from Marketing Magazine in 2014, receiving Gold in “Best Loyalty Programme of the Year” and “Excellence in Loyalty Marketing” and Bronze in “Best Regional Loyalty Marketing Programme of the Year.” Members of the AirAsia BIG Loyalty Programme are known as BIG members. Points earned via the AirAsia BIG Loyalty Programme are known as BIG Points.  These points are valid for 3 years.

With the AirAsia BIG Loyalty Programme, members can earn BIG Points and redeem for FREE flights or Tune Hotels stays. Option to redeem flights plus cash is also available for a minimum of 500 BIG Points. BIG member also get to enjoy 24 Hours Priority Redemption for major AirAsia flight sales.

About ThinkDharma Inc.
ThinkDharma, Inc.  is one of the newest and most promising companies in the TAO Community. The Tao Community of Companies is one of the Philippines’ premier holding companies focused on supply chain services. TAO has grown to become a multi-billion peso Corporation with its core businesses ranging from consumer brands distribution, logistics management, marketing and commodity trading. With its management team, skilled marketing and sales force blending with TAO’s expertise and experience in consumer  products  distribution,  ThinkDharma Inc. is truly  a fusion  of the very best.

ThinkDharma, Inc. was incorporated on December 14, 2015, and currently the exclusive distributor of Nikon Digital Cameras.

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