Skip to main content

Digital marketing workshop for Cebu companies slated on March 14-15

TechTalks.ph and Frame316 will be holding a Content Strategy Masterclass in Cebu City this March 14-15 to help Cebu companies take advantage of the shift from traditional to digital marketing.​

The two-day, hands-on workshop aims to align a company’s current marketing efforts to that of a digital content approach. The event will run from Monday, March 14, 9am to 5pm and Tuesday, March 15, 2016 – 9am to 12noon. Meanwhile, the location is yet to be finalized.

Speaking at the event will be Robert Cristobal, founder and creative storyteller of Frame316.

Although Cristobal warned that companies should “ready for the challenges ahead in adapting to digital trends,” he is hopeful that the “Philippine digital marketing ecosystem will exponentially grow.”


 “We are flying to Cebu to conduct a masterclass that aims to equip business people to take their first step towards a content-centric digital approach, and we hope to add value to the advertising community by providing a practical approach in making that shift,” he added.

The workshop will centre on digital brand building and will cover topics such as: identifying your brand message; qualifying your audience; identifying & creating the right content for the right audience; distributing your message to the right channels; and nurturing and conversion of your audience to buyers.

“Digital marketing makes use of trends and techniques to push a brand to a wider audience to meet corporate targets – whether increasing revenue, promoting engagement, or becoming a market leader,” said Tina Amper of TechTalks.ph.

The workshop is geared towards helping companies with existing marketing teams but need extra push with their strategy, branding, and implementation of tools and platforms to meet company goals. It also seeks to help organizations with heavy advertising budgets but are unable to deliver desired results, those seeking other channels to optimize results or to expand in new markets, as well as organizations planning to set up a marketing/sales structure or optimize revenue management activities.

“Marketing Professionals, Marketing/Advertising/Sales Teams, Content Creators, Advertisers, Creative Directors, Search Engine Marketers, Communications/PR Professionals, Media Managers and Decision Makers are encouraged to join the event,” said Amper.

For those interested, tickets are available at:  http://www.techtalks.ph/

A 50 percent discount  on the registration fee ​can be availed if you register and pay by February 20​. The discounted fee would be 7,500 pesos from a regular rate of 15,000 Php + VAT. A 30 percent discount at 10, 500 Php is available when you register and pay before  March 5. ​Meanwhile, groups of 2 or more get additional 5% discount.  Discounts are subject to availability and are in a first come, first served basis.

TechTalks.ph is a non-profit organization that supports tech startups and promotes ICT careers in the Philippines. They are on a mission to help grow the tech ​startup ecosystem. TechTalks.ph also organizes the international conference, GeeksOnABeach.com.  ​

Frame 316 specializes in content curation, creation, and distribution using stories to amplify brand communication. They deliver these stories through content marketing video, blogs & social media content. They have worked with Microsoft, Pfizer and GMA Network. For more information about the training workshop, visit www.techtalks.ph, contact info@techtalks.ph or call Daryl Gonzaga at​ 0949 -​514-​8278​, 0949-514-8278​.

Comments

Check out more...

GCash cautions against gambling apps used for phishing

A recent investigation by the National Privacy Commission (NPC) and the leading mobile wallet GCash, has led to the discovery of certain gambling sites and apps which were used for account takeovers in the recent surge of phishing scams. Additionally, some influencers may have unknowingly promoted these gaming apps without being aware of their fraudulent nature. GCash is now cautioning its users to be extremely careful when accessing online gambling sites and apps, and to avoid them altogether if possible. In this latest scheme, perpetrators created gambling apps while falsely claiming to be accredited by the Philippine Amusement and Gaming Corporation (PAGCOR). These apps deceive users with a verification process, redirecting them to a fake GCash website or payment page to top up betting credits. From there, fraudsters were able to access sensitive information such as credit card details, passwords, GCash numbers, MPINs, OTPs, and other personal data that can be exploited to gain unau

Enjoy an all-in-one Unli Internet plan at home with PLDT Home

What  better way to  enjoy everything at home  with a broadband plan that  gives   you an  all-in-one unlimited  access to  the  internet,  Pay  TV, and  mobile services .    The new  PLDT Home  Fiber  Unli  All plan  offer s  the best value for money  with a bundled package that comes with unlimited fiber internet,  unlimited entertainment content from Cignal TV, and unlimited calls to PLDT, Smar t a nd TNT.    Here’s a quick breakdown of the new Fiber  Unli  All plans available and their internet speeds: Whether you   want to stream your favorite videos, TV series, and movies ,  the  new Fiber  Unli  All plans deliver what  the whole family wants  with the fast broadband internet and a wide range of  entertainment  options on premium  Pay  TV.  With the Philippines’ largest  Pay  TV provider   Cignal ,  the new Fiber  Unli All plans also give families a wide selection of high-definition channels and content ranging from sports, kids, and documentaries.   The Fiber Unli All plans are

Enjoy up to 29% OFF on select realme smartphones this 6.6. TikTok Birthday Sale

Don’t miss out on BIG discounts as realme celebrates TikTok 6.6 Birthday Sale! It’s finally TikTok’s 6.6 Birthday Sale and realme Philippines goes all-in to celebrate with whopping discount offerings from June 1-8 only.  Mark your calendars and get up to 29% OFF on select realme  smartphones and up to 40%  on select realme AIoT products. On top of this, the Squad is also in for a treat since they can take home exciting freebies all-week long!  From June 1-8, every purchase of the real me  C35 (4GB+128GB)  comes with a FREE TechLife Buds Classic, while anybody who will avail the  realme C33 (4GB+64GB)  will get a C-Series Tempered Glass as a freebie. To make things even more thrilling, the first few customers to buy a realme 10 Pro+ 5G (12GB+256GB) from  June 4-8  will get their very own realme Watch 3 for FREE . Additionally, everyone will also get a FREE TechLife Power Bank 100000mAh for each purchase of realme 10 (8GB+128GB), realme 10 (8GB+256GB), realme 10 Pro 5G (8GB+256GB), and r

The Little Mermaid’ makes a splash onto the screens of SM Cinemas

The much-awaited live-action reimagination of Disney’s classic, ‘The Little Mermaid,’ is currently showing at SM Cinemas nationwide.  Dive into a world of underwater adventure, finding love, and realizing dreams with Ariel, portrayed by American singer-songwriter, Halle Bailey. Swim with the young mermaid as she trades her voice for legs so she can discover the world above water. At SM Cinemas, movie screens are equipped with cutting-edge technology that offers the highest quality of pictures and sounds. Be a part of Ariel’s world through the SM IMAX experience of crystal-clear scenes, with a wider view of life under the sea. Watch films on a state-of-the-art screen that is twice the size of a regular cinema where one can feel the crashing waves through a cinematic surround sound system. The comfort and convenience of moviegoers have always been a top priority. The plush seating, spacious theaters, and efficient ticketing systems ensure that the movie-watching experience is hassle-free

#Gcash users can now go cashless on their next Euro trip thanks to Alipay+ partnership

GCash users can now opt for a hassle-free, cashless payment method on their next Euro trip as the Philippines’ leading mobile wallet is now accepted in Europe’s top travel destinations, including the United Kingdom, France, Germany, and Italy. This cross-border payment service is part of the e-wallet’s strengthened collaboration and partnership with Alipay+ to offer a seamless and secure payment experience, as well as real-time foreign exchange (forex) with no service fee, allowing customers to a hassle-free and rewarding travel experience abroad. Among the key merchants and stores that can accept GCash via Alipay+ are Harrods, Liberty London, and Harvey Nichols in the UK; Printemps in France; Müller and dm-drogerie markt in Germany; as well as itTaxi, and IVS Group, the leader in the vending machines market, in Italy. “In line with our fervent commitment to make our customers’ everyday lives better and more convenient, we want to make sure that they can maximize their GCash account no