To say that Kuya J Restaurant introduced itself last year is an understatement.
Because Kuya J actually made its presence felt, so much so that the entire Philippines would want to get a taste of its famous Crispy Pata, or at the very least, crave its mouthwatering goodness. Unless you’re living under a rock, Kuya J’s campaign, which featured its bidang endorser, Jericho Rosales, was everywhere. From billboards, building façades, banners, and LED screens, down to posters, newspapers, TV screens, online, and even in mobile phones, you can see Echo offering that lip-smacking Crispy Pata. It’s no wonder why the SM Partners Summit awarded Kuya J for Best in
Marketing in Visayas and Mindanao.
What’s even more incredible is that prior to the successful launch of their campaign last September 2015, Kuya J only had 18 fully operating stores. Thereafter, they’ve opened 12 more in a span of only 3 months, making it a grand total of 30 stores by the end of 2015. Now, if that didn’t make your jaw
drop, we don’t know what will.
Here’s another jaw-breaking fact: All of Kuya J’s blockbuster success is attributed to the exceptional performances and fiery passion of the entire Kuya J Team, headed by the seasoned restaurateur, Winglip Chang.
Chang is highly known in Cebu for his knack of constantly bringing food and restaurant services to a whole new level. With over 30 years of remarkable experience in the food industry, it’s no surprise that Kuya J Restaurant has become and continues to be one of the fast rising Filipino restaurants in the country.
But of course, let’s also give credit to where credit’s due; Echo played an awardwinning role in Kuya J’s campaign. Aside from being an endorser, he became a real life Kuya for the brand. He served customers, made sure that everything is alright in the restaurant’s kitchen, treated his family, friends, and co-workers for lunch, entertained his fans and the list goes on. Ultimately, he became the person that everybody looked up to, both in and out of Kuya J Restaurant. Now that’s what you call a Kuya.
More than anything else, Kuya J Restaurant is grateful for what they have accomplished right now.
And for sure, they will continue to make a name for themselves, or maybe even more, this year.
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