ILOILO CITY—Bank of the Philippine Islands (BPI) is setting a new trend in banking with its Make the Best Happen campaign.
Over and above offering its slew its range of products and services, BPI first of all wants to support its clients by helping them focus on their life aspirations.
BPI, the first bank in the Philippines and in the Southeast Asian region, has a wide range of consumer, corporate, and investment banking products and services.
In a statement, Cezar P. Consing, BPI President, said the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve.
The process begins with helping clients identify their life needs and goals and then create a priority list based on those aspirations. Clients are then encouraged to make personal financial assessments, computing, among others, one’s net worth, cash flow requirements, and even emergency funds.
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| MAKE THE BEST HAPPEN Launch at SEDA HOTEL Iloilo |
Based on this initial assessment, BPI helps clients create a game plan, mindful of their budgets, goals, risk profile, and investment options.
“BPI empowers Filipinos to make the best of their lives happen by through its innovative and accessible financial solutions,” Consing said.“We strive to know and understand the individual circumstances and financial needs of our clients, then offer financial advice. Only then do we propose certain solutions that are suitable and customized for each and every client.”
Tricia Quiambao, Head of BPI’s Strategic Brand Management, said BPI’s Make the Best Happen campaign is a different look on banking. “We put a premium on understanding our clients and their needs, whether it’s to travel, or start a business, or fund their children’s education,” she said.
“As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster and more efficiently.”
Rally Jereza, BPI Division Head for Visayas and Mindanao, added: “Iloilo’s vibrant economy is an important growth driver in the region, and BPI has proudly witnessed this transformation of the city and the province.With Make the Best Happen, we aim to expand the conversation with our clients and friends, beyond solutions and into actual life and lifestyle choices, in line with Iloilo’s transformation.”
The microsite devoted to the Make the Best Happen campaign — makethebesthappen.ph —addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. Its content is enriched every week with updated content derived from current areas of interest.
ABOUT BANK OF THE PHILIPPINE ISLANDS
BPI, the first bank in the Philippines and Southeast Asia, is a universal bank with an expanded banking license. Together with its subsidiaries, BPI offers a wide range of financial services from consumer banking and lending, asset management, securities brokerage and distribution, insurance, leasing, foreign exchange, and corporate and investment banking. BPI is a leader in Philippine banking, with its high market capitalization, strong Tier 1 capital adequacy ratio and healthy shareholder return, all promoted and supported by prudent management.
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