Kinder students of E. Juntado Elementary School in Calumpang Molo, Iloilo City were among the beneficiaries of the the SM Cares Bears of Joy from SM City Iloilo. The project was launched in November 2015 during SM City Iloilo's Christmas 2015 launch.
For only P200.00, shoppers purchased a pair of Christmas Bears wherein they got to keep 1 and the other will be donated to the mall’s selected beneficiary/charity organization.
Through the One Meal group’s assistance to identify the said beneficiary, the SM Cares projects aim to make more children happy by supporting the charity drive, the bears surely brought joy to every child who received it.
The SM Cares Bears of Joy is a reflection of sharing as every bear comes from a shopper who bought it for donation. An ancillary channel of love sending warm hugs from one person to those in need.