Skip to main content

GMovies: Changing film experience through data and convenience


GMovies, a product developed and enabled by Globe Telecom, is changing the very nature of the film going experience. By providing movie buffs a chance to purchase tickets even before the premiere date, GMovies is bringing convenience, embodying their tagline for customers to “Get Inside, Not in Line.”

GMovies is the only movie ticketing platform in the Philippines that aggregates more than 100 cinemas nationwide while including capabilities that elevate the ticket purchasing experience -- from advanced booking and automated movie alerts about showing schedules, to seat reservation, preferred cinema selection and multiple payment options.
It has forged strong partnerships with some of the malls chains in the country, such as Ayala Malls Cinemas, SM Cinemas and Robinsons Movieworld, in order to provide another avenue for their consumers. 

“GMovies was designed to address the pain points of the Filipino moviegoers,” said Ernest Cu, Globe President and Chief Executive Officer. “We love going to the movies and it has become part of our culture to visit the cinema several times during the month. Our goal was always to make it easier for them, to elevate the experience, to allow them to focus on what matters: the movie and their enjoyment.”
However, having the best platform is only one part of the equation. It is important to reach the audience in the most efficient way possible. This is where data and an effective digital strategy comes in.
“The movie watching habits of Filipinos vary,” said Glenn Estrella, Senior Vice President of Globe Digital Ventures, the business unit that manages the platform. “Some base their selections on the genre, some on the influence of their friends, and some on when it’s convenient. There’s even a growing population that just wants to be the first to watch for fear of spoilers.  You can’t just create blanket ads and hope that it reaches the right people. You have to be smart. You have to be precise. You have to make each impression count.”
This is where the power of data insighting and smart social media targeting comes in. Utilizing transaction history, social media behavior, and Facebook’s powerful ads manager, GMovies has been constantly reaching its desired audience: Genre-based, mobile agile consumers who value convenience and efficiency brought on about digital transformation.
The results from these Facebook ads have been nothing short of impressive as GMovies saw an increase in reach and engagement and a reduction in marketing spend. The impact on sales is also undeniable as advance booking numbers grew more than 59 times than what it was in previous years.
“The Philippine consumer landscape is complex, and competition is tough,” says John Rubio, Country Director for Facebook Philippines. “But with Facebook for Business, we help companies spend their marketing dollars more efficiently by reaching the right customers at the right time and place. We’re happy that GMovies can deploy a more sophisticated strategy using our platform, and we’re even happier that they are changing the movie watching habits of the Filipino.”
With its suite of features and its solid strategy, it looks like the long lines at the cinema will be a thing of the past.
GMovies is available on Google Play and the App Store. Users can also purchase through the GMovies website and through GCash.

Comments

Check out more...

Book Your Flights with Cebu Pacific and Seize Sulit Hotel Deals

Cebu Pacific (PSE: CEB), the Philippines’ leading airline,  is giving  every Juan  more reasons to seize the moment and  book their flights now  as it partners with  several hotels   offering   sulit   and   exclusive discounts  for that one unforgettable vacation. Book your flights across Cebu Pacific’s widest domestic network  and get  these  exciting deals  from the following hotel partners * : Club Paradise Palawan •  10% off on seafood bucket •  30% off on couple’s massage at Glow Spa •  10% savings on other treatment and services Discovery Shores Boracay •  16% off on dining offers;  Tomohawk  Steak at Forno Osteria Modern Filipino Boodle Fight  •  16% off on spa treatments: Terra for Two (180 mins); Terra’s Journey (180 mins) Discovery Samal •  Up to 40% off in The Bar - Junior Suite, Executive  Villa  and Villa  rooms o  Includes breakfast f...

5 moments that made the 2022-23 NBA Season epic

Rewatch the season that was – and more – with NBA League Pass powered by PLDT Home!   The 2022-23 NBA season has been nothing short of epic. From the league’s best players cementing their legacies to teams achieving historic feats, the NBA has provided some of the best storylines throughout the year – all of which Filipino fans can revisit through NBA League Pass powered by PLDT Home. As the season culminated with the Denver Nuggets dominating over Miami Heat, 4-1, here’s a look back at some of its best moments: 1.  Big trades shock the league An NBA season isn’t complete without teams making huge moves before and at the league’s trade deadline. The Dallas Mavericks made the first big move, trading Spencer Dinwiddie and Dorian Finney-Smith to the Brooklyn Nets for Kyrie Irving, adding another superstar to their team to back up Slovenian superstar Luka Doncic.   However, the biggest trade was completed during the deadline, when the Phoenix Suns landed Kevin Durant in a mas...

GCash cautions against gambling apps used for phishing

A recent investigation by the National Privacy Commission (NPC) and the leading mobile wallet GCash, has led to the discovery of certain gambling sites and apps which were used for account takeovers in the recent surge of phishing scams. Additionally, some influencers may have unknowingly promoted these gaming apps without being aware of their fraudulent nature. GCash is now cautioning its users to be extremely careful when accessing online gambling sites and apps, and to avoid them altogether if possible. In this latest scheme, perpetrators created gambling apps while falsely claiming to be accredited by the Philippine Amusement and Gaming Corporation (PAGCOR). These apps deceive users with a verification process, redirecting them to a fake GCash website or payment page to top up betting credits. From there, fraudsters were able to access sensitive information such as credit card details, passwords, GCash numbers, MPINs, OTPs, and other personal data that can be exploited to gain unau...

DICT, GeeksPH bolsters PH startup scene with 6th Geeks on a Beach in Panglao

The Department of Information and Communications Technology (DICT) and GeeksPH announced the revival of Geeks on a Beach (GOAB) after a four-year break and is set to happen in Panglao, Bohol on November 23-24, during the Philippine Startup Week 2023. The two-day international conference, known for leveraging Philippine tourism and ICT Industry expertise, will gather hundreds of entrepreneurs, investors, innovators, and globally-acclaimed startup ecosystem players to showcase the country’s startup achievements in both local and international scenes. GOAB 2023 will offer plenary sessions exploring potential investment opportunities and breakout sessions that will focus on sector-specific topics like Fintech, EduTech, HealthTech, AgriTech, and ClimateTech and other category-specific themes centered around youth and women. The event will also feature emerging technologies discussion, pitching fest, business matching, investors’ roundtable, and exhibits from various stakeholders. To cap off...

The Little Mermaid’ makes a splash onto the screens of SM Cinemas

The much-awaited live-action reimagination of Disney’s classic, ‘The Little Mermaid,’ is currently showing at SM Cinemas nationwide.  Dive into a world of underwater adventure, finding love, and realizing dreams with Ariel, portrayed by American singer-songwriter, Halle Bailey. Swim with the young mermaid as she trades her voice for legs so she can discover the world above water. At SM Cinemas, movie screens are equipped with cutting-edge technology that offers the highest quality of pictures and sounds. Be a part of Ariel’s world through the SM IMAX experience of crystal-clear scenes, with a wider view of life under the sea. Watch films on a state-of-the-art screen that is twice the size of a regular cinema where one can feel the crashing waves through a cinematic surround sound system. The comfort and convenience of moviegoers have always been a top priority. The plush seating, spacious theaters, and efficient ticketing systems ensure that the movie-watching experience is hassle-...