SM City Iloilo will launch the Brillante Mendoza Film Festival (BMFF) this coming December 15, 2016, 4 pm, at SM City Iloilo Northpoint. Highlighting the event is the screening of the director's internationally acclaimed film - Ma' Rosa on December 16, 2016 at SM Iloilo Cinema 6 and 7, 8 am. The film is about ROSA, who owns a small community convenient store connected to their home in the slums of Metropolitan Manila. Together with her husband, NESTOR, they use their convenient store as cover-up for selling illegal narcotic, Methamphetamines. Their fate changes when their neighbor sets them up for a police raid leading to the couple’s arrest - a ploy for extortion. Backed against the wall, Rosa seeks help from her children, JACKSON, RAQUEL, and KERWIN as they do the daunting task to buy their parent’s freedom.