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Sarabia Jewelry opens flagship store at SM City Iloilo


Sarabia Jewelry, makers of finely-crafted and elegant jewelry pieces, makes available to everybody their collection through its newly-opened flagship at SM City Iloilo. The store is the culmination of the legacy that has been passed on from generation to generation.
“After 70 years and three generations strong, indeed the time is now.” claims Mrs. Gina Sarabia-Espinosa, 2nd generation and president of Sarabia Jewelry. “ The store is a dream come true.  It took many months to plan this, it takes the brand to another level, by hiring the very best designer and contractor, ”
The event was led  Iloilo City Mayor Jed Mabilog, Vice Mayor Joe Espinosa III and Gina Sarabia-Espinosa together with Ms marivic Mabilog, Ms Marylou Sebastian and Ms. Tess Braga, among others.
A fashion show presented the latest jewelry inspirations of the Sarabia women, one of which was the SOLIHIYA series which was designed by Ms. Regine Sarabia Espinosa, representing third generation and in house designer and metal smith of Sarabia Jewelry.
The new jewelry store is a realization of hard work and the passion to succeed, love for the craft, and of three generations.   Gina Sarabia  later describes the rationale for the store as it was made to taking customers through a whole journey in the world of fine jewelry for a better more personal customer experience.  
Sarabia Jewelry opened its first jewelry store in 1945 at the heart of the city, in Guanco Street.  Seven decades later, Sarabia Jewelry is one of the few stores that is still standing strong in downtown Iloilo which serves as the main headquarters for the brand. 
Sarabia Jewelry boasts of a massive collection of fine jewelry and most of all, an atelier with skilled artisans and craftsmen on its upper floors.   Customers can set appointments to have custom made designs from Sarabia Jewelry who has its own in house certified GIA gemologist and also a master metalsmith.

Nobody knows indeed the jewelry business like Sarabia Jewelry who is now currently celebrating their 70th year.

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