After garnering record-breaking financial results in the first half of 2015, Globe Telecom has added another feather to its cap after being named as the top telco brand in the Philippines according to a survey by market insights provider and regional multimedia giant Campaign Asia-Pacific in partnership with global information and insights provider Nielsen.
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| Globe leads the way in shaping the Philippines as Asia’s next digital hub |
Campaign Asia-Pacific’s report is part of a region-wide study dubbed “Asia’s Top 1000 Brands”, the region’s most comprehensive research on consumer brand perception and based on an exclusive survey conducted by Nielsen.
In the Philippines (www.campaignasia.com/Top1000Brands/CountryRanking/Philippines), Globe ranked nine (9) places higher than its competitor and well above other Filipino brands in the fast food, restaurant, and airline industries.
Survey participants responded to two (2) questions: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category,” and “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”
“We are honored to be recognized as one of Asia’s top brands thanks to our customers who continue to patronize our offers that cater to their digital lifestyle. As the leader in the digital space, we are committed to transform the country and position it as the Digital Lifestyle Capital of the World with our innovative offers and global partnerships to enrich the customer experience, amid the growing propensity for smartphones and multimedia applications,” says Issa Cabreira, Senior Vice President for Consumer Mobile Marketing at Globe.
"Asia's Top 1000 brands takes the regions pulse when it comes to brand recognition," said Campaign Asia-Pacific managing editor Jason Wincuinas. "This is an important measure because it reflects the attitudes of the people who know and use these brands everyday. Globe has taken the highest rank for a telecom brand in the Philippines and that's a significant accomplishment considering the not only the other local brands it has risen above but also the major international names that it places higher than in the market."
Asia’s Top 1000 Brands aggregates data from an online survey developed by Campaign Asia-Pacific and global information and insights provider Nielsen. The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
The study encompassed 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.
Campaign Asia-Pacific provides insights and intelligence into the ideas, work and personalities shaping the region’s communications industry. Its portfolio includes a subscription-based magazine, website and apps, exclusive conferences including Media360 Asia; awards including the Agency of the Year program and Spikes Asia (a joint venture with Cannes Lions); a growing selection of data including rankings of brands, agencies, sectors, people, and creative work, and training events including MediaWorks.
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