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A Fully Loaded September at SM City Iloilo

September is bringing a whole lot more to look forward to at SM City Iloilo.

From can’t-miss shopping deals and magical moments to travel inspiration, family celebrations, and food discoveries, the month brings together different ways to shop, explore, bond, and simply enjoy the season.

At the most-loved mall in Iloilo, September is shaping up to be a month where different interests and generations come together.

3 DAYS. MORE REASON TO SHOP

The SM City Iloilo 3-Day Sale on September 18, 19 and 20 brings up to 70% off on favorite finds, giving shoppers a chance to refresh their wardrobes, upgrade their essentials, or pick up something they’ve been eyeing.

There’s another reason to shop: customers can get a chance to drive home a brand-new Suzuki Fronx GLX AT Hybrid. For every ₱1,000 purchase, shoppers receive one (1) e-raffle entry, with more purchases giving them more chances to win. The mall will be open until 11 PM on September 18 and 19, and until 10 PM on September 20.

So whether you’re shopping with a list or simply seeing where the deals take you, three days give you plenty of time to browse, shop, and save.

DISNEY MAGIC MAKES ITS ILOILO DEBUT

Something magical is making its way to Iloilo as Disney Store makes its first-ever appearance in the city through a limited-time pop-up at SM City Iloilo.


Running from September 15 to October 12, 2026, the pop-up will be located at the Main Mall, Upper Ground Floor of SM City Iloilo, bringing the Disney Store experience closer to Ilonggos for the first time.

Disney fans young and young at heart can shop for merchandise inspired by the beloved characters and stories they know and love—all without having to leave Iloilo.

The arrival of Disney Store also marks a significant retail and entertainment milestone for Iloilo, bringing a globally recognized Disney retail concept to the city for the first time.

With the pop-up available for only a limited period, it offers fans a chance to experience the Disney Store in Iloilo and find something special to take home before it leaves.

YOUR NEXT ADVENTURE STARTS HERE

Got travel on your mind? The World Travel Expo brings exciting possibilities closer to home, giving travelers inspiration for their next getaway.

From dream destinations to travel ideas worth adding to the bucket list, the expo is a chance to discover new places and start turning travel plans into actual itineraries.

For those already planning their next escape—or simply looking for somewhere new to go—the expo puts plenty of possibilities in one place.

Expo will be at the main mall Event Center from September 23-27

CELEBRATING THE ONES WHO MADE EVERY GENERATION POSSIBLE

September is also a time to celebrate family, especially the grandparents who have filled generations with stories, wisdom, traditions, and unconditional love.

Lolo and Lola deserve a special day, and Grandparents Day celebrations at SM City Iloilo offer families an opportunity to spend meaningful time together. From good food and throwback tunes to movies, fun experiences, and simple family bonding, there are plenty of ways to make the day memorable.

Bring the whole family, share a meal, take photos, swap stories, and create new memories with the people who have been part of so many of your old ones.

WEAVING HERITAGE

Keeping Iloilo’s cultural heritage alive, the Indigenous Fiber Fashion Fair shines a spotlight on the province’s rich tradition of hand-loom weaving—an age-old practice passed down through generations of Ilonggos. 

As traditional weaving communities face the challenge of keeping this craft alive, the annual fair provides a platform to celebrate, promote, and sustain the artistry behind indigenous fibers and locally woven textiles. 

More than a showcase of craftsmanship and fashion, the event invites Ilonggos to reconnect with the customs, stories, and traditions woven into their identity, helping ensure that this treasured heritage continues to be appreciated and carried forward by future generations.

YOUR FYP IS CALLING—AND IT’S SERVING!

For those who follow their cravings as closely as their feeds, FoodTok at SM brings trending food discoveries from online to IRL.

From viral bites and trending flavors to foodie experiences and swipe-worthy deals, it’s a chance to taste what’s making waves, discover a new favorite, and explore food experiences worth sharing.


MAXED-OUT SEPTEMBER AT SM CITY ILOILO

September at SM City Iloilo brings together different interests, different generations, and different reasons to step out and enjoy the month.

It’s what makes the most-loved mall a familiar destination for Ilonggos: there is always something new to discover, somewhere to go, something to enjoy, and people to share it with.

This September, don’t just go out. Go all out.  Gala to the Max at SM City Iloilo.


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