In August, The Blueprint by Globe brings together new technologies, partnerships and customer experiences that make more personal moments matter. Focusing on connectivity with greater convenience and value personalized to each customer, Globe is making the overall experience even better.
The latest Blueprint builds upon the first two events this year which explored the growing importance of connectivity and how it enables Filipinos to work, learn, earn, move and stay close to the people they care about. This time, the focus moves from simply being connected to getting more from that connection, whether through easier access to services, more relevant offers, added benefits or experiences built around what customers enjoy.
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| Globe leaders at the latest The Blueprint by Globe, where the company unveiled new ways to make connectivity more convenient, rewarding and personal for customers. |
“Connectivity means different things at different moments for every customer. Sometimes it’s about being able to reach someone when it matters, while other times it’s about making everyday tasks easier or simply enjoying more of what they love,” said KD Dizon, Globe Chief Marketing Officer. “Our goal is to understand those moments and make the Globe experience work around them, strengthening the systems and applications customers use, making them more dependable and reliable. Together with Globe, customers can progress furtherthan they could ever do so on their own.”
917 GDay 2026, Globe’s annual celebration of its customers, will return with more rewarding moments and surprises that give customers more reasons to feel valued. Globe also showcased the new Globe Circle, which recognizes customers who rely on Globe for both their mobile and home connectivity, giving them access to added benefits, rewards and experiences across their relationship with Globe.
As connectivity becomes increasingly intertwined with how people live, move, work, play and discover, Globe also unveiled new offers across roaming, digital lifestyle partnerships and home internet. Experiences with short-form entertainment platform ReelShort, fitness platform Strava and Meta AI give customers more ways to enjoy the things they love through their Globe connection, while new roaming and home internet offers bring greater flexibility and value whether they are traveling or staying connected at home.
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| Globe Chief Marketing Officer KD Dizon |
Globe is also helping customers make more sustainable choices through Green GSM, an all-electric ride-hailing service using VinFast electric vehicles. The initiative gives customers access to a greener mobility option while creating opportunities for drivers to participate in the shift toward electric transportation.
As TM marks its 25th anniversary, customers can look forward to a year-long celebration with more rewards, everyday value and shared experiences. Nationwide TeaM Fair caravans will bring games, activities and prizes closer to communities, culminating in the TeaM Fair Concert on September 12 with Dionela and SB19.
Together, these initiatives show how Globe is expanding what customers can get from their connectivity, from easier access and more personalized value to experiences, rewards and benefits that fit into the way they live.
Together, these initiatives reflect how Globe is expanding the role of connectivity beyond access to create greater value across customers’ everyday lives.
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