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PLDT Home Life collabs with PBB Celebrity Collab 2.0 to power the smartest, most modern ‘Bahay ni Kuya’ yet

The iconic Big Brother House transforms into the ultimate showcase of smart living courtesy of official smart home provider PLDT Home Life

One of the most iconic homes in Filipino pop culture gets its biggest upgrade since debuting on television 20 years ago – courtesy of leading digital services provider PLDT Home Life.

Famed for its bright yellow and blue facade, the Pinoy Big Brother (PBB) House on Eugenio Lopez Drive in Quezon City is easily among the most recognizable locations in local entertainment since the reality show first broadcast its Philippine franchise in 2005. It’s the set that has featured the talents and launched the showbiz careers of various Filipinos from different ages and walks of life. But more importantly, season per season, Bahay ni Kuya stood as the stage that has shown these stories and journeys of self-discovery, family, friendship, conflict, and success – inspiring millions of audiences across generations tuned in from home.

A first in the PBB franchise and just in time for the recently piloted PBB: Celebrity Collab Edition 2.0, PLDT Home Life transforms Bahay ni Kuya into the ultimate showcase of smart living. As the official smart home provider of the PBB House, it brings together innovations, devices, and digital services to make life for the new Housemates better – as they all take on this so-called “teleserye ng totoong buhay.”

Adding Life to the PBB home

PLDT Home Life brings together device add-ons and digital services from the world’s most trusted brands – built to elevate the experience of the Philippines’ leading fiber-fast, reliable internet. It brings together what today’s Filipino household needs: seamless connectivity, immersive entertainment, and smart living in one ecosystem.

Following the successful PBB Celebrity Collab Edition, the debut partnership of GMA Network and ABS-CBN Studios with Big Brother format owner Banijay shown early this year, PLDT Home Life redefines how the Housemates live this exciting new season.

While they remain “disconnected” from the outside world without any smartphone, the new PBB Housemates are set to discover the full potential of the smart home – all thanks to PLDT Home Life devices wirelessly connected throughout the PBB House.

PLDT Home Life enhances the Housemates’ living experience with state-of-the-art, voice-powered Internet of Things (IoT) amenities – including vacuum cleaners, kitchen appliances, sensors, and cameras – along with lighting systems and air humidifiers that bring greater comfort, convenience, and modernity to their home.

Besides modernizing the PBB House, PLDT Home Life is set to highlight these innovations into the Housemates’ journey through different activations and gimmicks. Viewers can expect fun, in-show integrations that showcase the benefits of smart living – including special tasks to be simplified and new digital games to be unlocked. Viewers can also learn about the devices featured and purchase them via QR codes shown onscreen.

Smart living for all Filipino homes

“This exciting partnership between PLDT Home Life and Pinoy Big Brother highlights how smart technology can bring greater ease and comfort to every Filipino home,” said John Y. Palanca, PLDT Senior Vice President and Head - Consumer Business.

Imagine wider WiFi reach with TP-Link WiFi Mesh Systems, ensuring fast, reliable connection and automation across every room, wall, and floor. Enjoy unlimited home entertainment with video on demand and PayTV services, and free access to the top AAA games on Steam via IGV Game Pass. Unlock connected living with the PLDT Home Smart Home Starter Kit – an all-in-one bundle featuring a Chime, Smart Plug, Cameras, and Sensors – offering complete control, comfort, and peace of mind. Experience the ultimate convenience with smart home lifestyle solutions from Amazon, Xiaomi, Lasco, and TAPO – working toward productivity and managing home security. 

PLDT Home Life devices can be purchased as an add-on through the customers’ internet subscription, with flexible and unified payments that make smart living not just convenient – but even more accessible and affordable. To start, customers can buy a TAPO indoor security camera via PLDT Home Life for just ₱89/ month for 24 months.

“We hope to inspire Filipino families watching Pinoy Big Brother from home, and have them see that smart home devices are very much within reach,” Palanca said.

“PLDT Home Life is all about enabling families to be more connected, more entertained, and altogether smarter right at home,” he added. “We are bringing seamless, immersive, and smart living to the housemates, and we hope this inspires our viewers to seek the same lifestyle for their own families.”


Add life to your fiber-powered lifestyle with device add-ons and digital services from trusted global brands – now available through PLDT Home Life. PLDT Home Fiber customers may conveniently pay any device on top of their postpaid bill for an installment period of 12 - 36 months. 

Catch how PLDT Home Life brings smart living to Bahay ni Kuya on PBB: Celebrity Collab Edition 2.0. To know more, visit pldthome.com/life.

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