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Year of Fortune, Year of Fun! Celebrate Chinese New Year in sss-style at SM Supermalls


As the Year of the Snake slides into 2025, SM Supermalls invites everyone to embrace the joy of family gatherings, introspection, and personal growth.

Since January 18, SM malls transformed into hubs of wisdom, charm, and elegance, embodying the essence of the Snake’s energy. So whether you're here for the food, fortune, or fun, there’s something exciting for everyone.

Snaking your way to fun in the digital world 

Dive into the future of fun with SM Supermalls. Catch the digital debut of SM’s Snake icon, SiMi, through stunning CGI animations on every mall’s Facebook page. Plus, watch in awe as GOBO displays bring Chinese New Year magic to life from January until January 31. 

This year, you can also get your hands on exciting souvenirs and prizes with these innovative activities: 

• Catch the Lucky Ang Pao at the Money Tree

Find your fortune by scanning the Money Tree, swiping for your result, and claiming your prize—it’s that simple!

• AI Mirror + Fun Filters with SiMi and Hori7on

Visit the CNY displays, present your receipts, and snag exclusive CNY-themed photo souvenirs and vouchers. 

Snap, post, and shine at the IG-worthy spots

SM malls will be your ultimate photo destination. Pose under majestic arches adorned with oversized coins, tassels, and mystical knots. Stroll through hallways glowing with enchanting red lanterns, or snap your next viral photo beside the lavishly decorated Lucky Money Tree. And don’t forget to check out the Zodiac Forecast 

Display to see what 2025 has in store!

Savor everything red and delicious

Step into the Everything Red Fair, a bustling marketplace celebrating joy and good fortune with artisanal crafts and mouth watering delicacies. Check out the fair  January 18 until the end of the month.

But what's CNY without authentic Chinese cuisine? SM Supermalls’ Everything Chinese Food Fest offers a delectable and lucky feast perfect for sharing with family and friends.

Dazzling performances to usher in good fortune

Feel the beat of tradition with Lion and Dragon Dances that will bring prosperity to all. Learn from a Feng Shui Master to align your energy for the New Year. 

From fun digital experiences to food and festivities, there’s no better place to be than SM Supermalls this Chinese New Year! So, bring your family, your friends, and your best vibes as we ring in the Year of the Snake in the most exciting way possible.

Iloilo City’s Chinese New Year Officially opened last January 27 at the Event Canter of SM City Iloilo, with key personalities in the Chinese community and the Iloilo City government headed by Mayor Jerry Treñas in attendance. 

Among those present were  Andy Sy, Vice President, Sun Yat Sen High School Inc.Dr. Jose Barcelona, Academic Director, Huasiong College of Iloilo, Marivic Parcon, Chinese Principal, Huasiong College of Iloilo, Qiong Mei Ni Chinese Principal, Sun Yat Sen High School Inc, Danilo Tanchan President, Huasiong Alumni Association, Eddy Ong, Chairman, Sun Yat Sen High School Inc, Mr. Charlie Ho, Laison Officer, Chinese New Year Task Force, Hon. Jeffrey Ganzon, Vice Mayor, Iloilo City, Hon. Jerry P. Treñas, Mayor, Iloilo City, Fr. Joseph Raymund Patrick Sanchez, President Ateneo De Iloilo- Santa Maria Catholic Church, Judgee Peña, Chairman, Iloilo Festivals Foundation Inc., Allan Ryan Tan, President, Iloilo Festivals Foundation Inc., Dr. Roland Uy- Treasurer Iloilo Festivals Foundation Inc., Peter Chan, Executive Iloilo Scholastic Academy, Kristine Joyce Yap, SM Supermalls Group Marketing Manager- Visayas 3, Rych Mark Trinidad, Assistant Mall Manager-SM City Iloilo, Lorenzo Go, President Philippine Chinese Chamber of Commerce and Industry Inc. Panay, and Oscar Chua, President of  Jin Jiang Family Association Panay Chapter.

To know more about SM Supermalls’ Chinese New Year events, visit www.smsupermalls.com or follow @SMSupermalls on social media.

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