In an exciting fusion of creativity and talent, 0917 Lifestyle redefines the boundaries of wearable art through its latest collaboration with Vinyl on Vinyl, one of the leading art galleries in the country.
This exclusive range, a vibrant embodiment of the “Art and Passion” theme that 0917 Lifestyle champions this year, was crafted in partnership with acclaimed Filipino artists Mark Weigh, Mimaaaaaaaaw, and Seeweirdo.
The 0917 x Vinyl on Vinyl collection offers a curated selection of apparel, lifestyle accessories, and unique novelty items, each piece echoing the flair and vision of the featured artists. The items are not just fashion statements but also pieces of art that bring a touch of the gallery into everyday life.
Mark’s creations feature whimsical and playful images that would take one on a journey of the imagination, while the works of Gene Rhobi E. Delos Reyes, otherwise known as Seeweirdo, depict the world inside his head through black and white designs.
Meanwhile, Mimaaaaaaaaw tries to spread positivity and hope via enchanting quotes, often accompanied by adorable, distorted, and colorful images of her unique cats.
The collaboration marks a major step forward in the joint mission of 0917 Lifestyle and Vinyl on Vinyl to discover and highlight unconventional art forms, broadening the horizons of artistic expression.
"As a purveyor of passion, interests, and art, we are very happy to support our local artists,” said Gladys Rojas, Head of 0917 Lifestyle. “Partnering with Vinyl on Vinyl and these phenomenal artists has allowed us to blend fashion with art in the most beautiful way, giving our customers a wearable canvas that tells a story.”
“At Vinyl on Vinyl, we want to bring our artists past the whitewall setting. This collaboration brings it to the community. We feel that these 3 emerging artists would propel the audience to view things in a refreshing perspective,” said Gaby Dela Merced, Vinyl on Vinyl Director.
The partnership shows 0917 Lifestyle’s commitment to breaking new ground in fashion and art, creating pieces that resonate with the brand's diverse and passionate audience.
Vinyl on Vinyl started in 2009 with the goal of increasing awareness and appreciation for what was initially an underground culture. It has become instrumental in showcasing and promoting Filipino artists both locally and on international stages. Its name reflects its origins in dealing with vinyl records and art toys, and it continues to honor its musical roots by occasionally incorporating sound art into its programming.
The 0917 Lifestyle x Vinyl on Vinyl collection is available for art and fashion enthusiasts at 0917lifestyle.com, the 0917 BHS Pop-Up Booth, and selected Globe Stores.
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