The PR & Events Circuit

In preparation for Lazada’s upcoming Online Revolution Sale kicking off on Nov. 11, the Lazada Affiliate Marketing team went on a roadshow in Iloilo last Oct. 29 after other key cities like Manila, Davao, Cebu, and Bacolod. During the 4-day roadshow, the cities’ top bloggers and social media influencers were given an introduction to Affiliate Marketing in order for them to earn while promoting Lazada.

The Pokémon Company, creators of one of the most popular entertainment properties in the world, Niantic, Inc., innovative developer and publisher of ‘real world games’, and Globe Telecom, the Philippines leading mobile brand, today have officially announced a new partnership. Globe Telecom together with The Pokémon Company and Niantic confirmed their partnership to make the Pokémon Go experience more accessible and enjoyable to Filipinos. Leading the announcement for this exclusive partnership were Globe Chief Commercial Officer Albert De Larrazabal, Globe Senior Advisor for Consumer Business Dan Horan, NianticChief Executive Officer and founder John Hanke , and Susumu F ukunaga, Corporate Officer of The Pokémon Company. One of the highlights of the partnership was that Globe retail locations and charging stations have become PokéStops and Gyms in game. To help spread more Pokémon GO joy, Globe will also be working with its partners, namely Ayala malls, Puregold, Robinsons Malls an...

In one way or another, girls all over the world have seen themselves as a Disney Princess. Disney Princesses are an inspiration to most and inspire young girls to dare to dream big and make it a reality. Inspired by the empowering values of Disney Princesses, in association with Globe, a first-of-its-kind, digital reality-series comes to life with Disney Princess: I Dare to Dream. The producers are calling on all girls aged 9 to 16 years old to join the open auditions to be one of the six that will be chosen for the show.  Auditions will be held on October 22, 2016 at Cortes delas Palmas, Alabang Town Center, and on October 23, 2016 at Ayala Center Cebu, from 10:00 a.m. to 4:00 p.m. Disney Princess: I Dare to Dream celebrates the aspirational values of the beloved Disney Princesses who have achieved their dreams, and hopes to encourage and inspire young girls in the Philippines to dare to dream, too. In the web series, the chosen girls will be staying in a house where ...

Increasing investments to continuously improve internet services in the country, Globe Telecom signed several agreements involving its technology partners Huawei Technologies, Nokia and Wuhan Fiberhome International Technologies amounting $750 million over a period of 5 years to accelerate use of new LTE technologies to enhance its data services and improve customer experience. "Globe is deeply committed in giving a wonderful experience to our customers by continuing to build and invest on our network.  We are confident that our collaboration with Huawei, Nokia and Wuhan FiberHome will translate into a more robust Globe network that will meet the country’s future digital demands,” Globe President & CEO Ernest Cu said. President Duterte (seated, 3rd from left) witnesses the signing of several agreements between Globe Telecom and its technology partners Huawei Technologies, Nokia and Wuhan Fiberhome International Technologies. Above photo also shows Globe President &...

In the early eighteenth century, Paris was the first city to illuminate its streets. The many gas-lit walkways were so attractive to the visitors, who, fascinated by the look that the city took at night, gave it the name “City of Lights”.   Megaworld gives Ilonggos a taste of the ‘City of Lights’ with the launch of its new residential property and the very first 3D mapping lights show display in Visayas!

In just 40 seconds, 21-year old digital artist Vince Serrano aims to provide encouragement to emotionally-burdened people through the help of his animated digital video “Companion”, a story of a lonely boy who almost succumbed to the lure of death but received a second chance at life from a beacon of hope. The young animator‘s short video bested 20 other entries in the “Hope in 40 Seconds” video competition launched in June by the Natasha Goulbourn Foundation (NGF), a non-profit organization dedicated to bringing depression to light. The awarding ceremonies were held on October 6 in observance of the National Mental Health Awareness Month. “Although I heard a lot of suicide cases when I was still in college, I didn’t put much thought on them until I decided to take on the challenge of doing an animation for NGF.  I had to research about mental health and that was when I realized that it is actually a hidden epidemic, a real issue which needs our attention.  This fur...

The wait is over! Chevrolet Iloilo finally inaugurated its brand new showroom along Diversion Road in Taft North Mandurriao. "Chevrolet Iloilo's new showroom (and service center) is our way of thanking the Ilonggos for their overwhelming support" opens up Jan Andrew Po during the media launch. Po is the President of Grandcars Inc., the official dealer of Chevrolet in Iloilo Inaugurated last October 8, 2016, Chevrolet Iloilo has one of the biggest showrooms in the auto industry in Iloilo City.

This Fall/Winter 2016, Converse launches its new Counter Climate Footwear Collection. Leading the new footwear series is the iconic Chuck II as Converse Footwear wages "war" against the wet weather.  In an intimate yet lively session with the Iloilo Bloggers at the Converse Store at Robinson's Place Iloilo,  Jeffrey Osoc, Marketing and PR of Converse Philippines briefed the attendees with what Converse has to offer.  "We are announcing the arrival of the Counter Climate Footwear and Apparel Collection in the Philippines" Jeff opens up. "We are keeping our consumers’ feet dry with waterproof and water resistant fabrics, so nothing can stop them in their quest for creativity"

Around 700 Senior Citizens gather last October 1, 2016 to join the Walk for Life activity at SM City Iloilo. The project which is in partnership with SM City Iloilo and Philhealth Region 6, is in support of the said event simultaneously held in the country. After the walk, senior citizens were treated by the government agency to breakfast at the SM Foodhall before attending another activity prepared by Philhealth at Cinema 6.  The program was composed of orientations for senior citizens regarding relevant issues and concerns that will assist in their well-being. Topmost photo shows(L-R) SM City Iloilo Building Admin Officer and Senior Citizens Committee in Charge Engr. Dorel Siacon, , Iloilo City Councilor Armand Parcon, SM Foodcourt assistant Tyrel Doronila, SM City PR Manager Troy Camarista, Philhealth’s Arlene Villacastin, Philhealth Regional Vice President Lourdes Diocson,  Philhealth VI Chief of Management Services Division Marjorie A. Cabrieto and Philhealth’s Mar...

Iloilo City - Seda Atria knows that guest loyalty should never be taken lightly. To show appreciation to their many loyal guests, the hotel recently launched Seda Rewards program where members can earn points and get amazing gifts and perks.  According to Mr. Joseph Del Rosario, Seda’s dynamic hotel manager, guests can easily join the Rewards Program by applying online at sedarewards.com as an individual or corporate member. For individual membership, points are credited to the guest’s personal account while companies earn points through their corporate accounts. SEDA HOTEL Iloilo at Atria Park District “We value our repeat guests and customers and this is our way of giving back. Every Php100 is equivalent to 10 points, so the more points a member has, the more privileges he can avail which includes birthday gifts, access to exclusive members-only events, and 10% discount when dining and wining in Misto and Straight Up Bar. They can also earn points by booking a room an...

The winners of the first ever Scrabble Competition in Iloilo Business Park together with Jennifer Palmares-Fong, VP for sales and marketing, Iloilo Business Park (center) are (L-R) Carl Reyphonse Caras, champion – Junior Category; Thomas Nathan Hautea, champion – Kids category; Jane Dane Labistre, 1st runner up – Junior category; and Drexter Jake Calunsod, 2nd runner up – Junior Category.  Iloilo Business Park once again proves that it is the hippest and happiest place for Ilonggos of all ages, as it hosts the biggest Scrabble competition for kids in Western Visayas over the weekend. More than 70 students from various schools in the province competed for the chance to put their vocabulary, wit and social skills to a test.  “Scrabble is not just a form of mental exercise, but it is also a social practice. It lets participants discuss language and teamwork while competing. This is a rather relevant event in the province, where many schools are luring students away fro...