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Simply Shoes opens 13th branch at CityMall Kalibo

Simply Shoes, an affiliate of SM Retail just opened it's 13th branch at the newly opened CityMall Kalibo. 
VIPS: Ribbon cutting ceremony with Ferdinand Sia, Nico Chu, Edgar "Injap" Sia, Eugene Saw and Rosauro Quialda
The opening was led by Simply Shoes executives; Nico Chu - Head for Merchandising;  Eugene Saw - Business Unit Head ; and Rosauro Oquialda - Head of Operations. Also gracing the ribbon-cutting ceremony were Edgar "Injap" Sia II, Chairman and CEO, DoubleDragon Properties and Ferdinand Sia, COO, DoubleDragon Properties. (DoubleDragon Properties owns 2/3 of the CityMall Philippines while the remaining third is owned by SM Investments)
"Wherever CityMall opens, Simply Shoes will be there, too,” opens up Mr. Eugene Saw. “The concept (of Simply Shoes) is to bring the SM house brands to the community" he added. "We will be opening more stores this year, and with that our merchandise more accessible to people." 
Mr. Eugene Saw during an interview with the bloggers.
As SM continues to expand its footwear legacy through Simply Shoes by reaching out to more communities not reached by SM stores and malls. 
Simply Shoes is a one-stop shoe store offering a wide assortment of shoes selections for women, men and children. 
Simply Shoes carries an assortment of brands, both for everyday and special occasions including SM’s iconic Parisian brand, which offers trendy yet affordable footwear for the ladies - Solemate. 
It will also carry Milanos trendy designs for men; as well as sporty World Balance, Easy Soft, Duralite, Islander, Beachwalk, Toeberries, Sprint and Kicks for the active and casual lifestyle. 
There are also Hawk, Heartstrings, Transgear, Grab Bags, Summit backpack and Salvatore Mann Bags. 
Kids, on the other hand, will make stylish steps with Sugar Kids, Tough Kids, Sofia the First, Barbie, Batman, Frozen, Justice League, Planet, Spiderman and Fisher Price.  

EXTRA: Shoppers are in for some additional treats as the bonus points will be 10x for all SM Advantage, Prestige and BDO Rewards card holder from April 25-27. 




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