PLDT Home honors mompreneurs through Gawad Madiskarte 2024, awarding the most innovative and sustainable businesses founded and led by mothers. Filipino mothers are the role models the world needs. Not only are they caring, nurturing and resilient, they also bring communities together and embody the country’s spirit of innovation. When something is lacking, they find ways to make it whole; when they are constrained by the ir financial situation, they dig deep into their experiences to find solutions. They do all this with a smile as they share advice and encourage each other. These are the moms of Madiskarte Moms PH (MMPH), an online community of mom entrepreneurs helping women start their path to financial freedom. Founded during the pandemic when thousands of women lost their jobs, moms added another role to their name: mompreneur. PLDT Home recognized from the outset that this movement was the future of entrepreneurship in the Philippines. Building empires from home—starti