The PR & Events Circuit

Involuntary hunger continues to be a major challenge for many low-income families, especially those who lost their livelihood during the pandemic. In its commitment to uplift the lives of Filipinos, Globe recently launched The Hapag Movement, a fundraising initiative led by the Globe Group which aims to promote an integrated approach to hunger alleviation to benefit vulnerable Filipino families. The Hapag Movement aims to support 100,000 Filipino families or 500,000 individuals. Under the program, Globe will mobilize local and international contributions from multiple sources, including partner networks and other organizations, to help address the hunger crisis which has affected some 15 million Filipinos, according to the fourth quarter 2021 report of the Social Weather Stations. The increasing hunger incidence is brought about by unemployment worsened by the pandemic, with 3.13 million Filipinos jobless as of the February 2022 report of the Philippine Statistics Authority.  Launc...

Who says summer ends in May? Summit Hotels is inviting travelers to head to Tagaytay or Greenhills as it extends its ‘Summit Summer Stay’ deals. SUMMIT RIDGE Tagaytay Aiming to further entice friends and families to travel and create memorable experiences before the rainy season, Summit Hotels, under the hospitality arm of Robinsons Land Corporation, is still offering its special Summit Summer Stay promo for its properties in Tagaytay and Greenhills until June 30.    Summit Ridge Tagaytay Twin Deluxe room For those planning to visit and experience the spectacular sight of Taal, take advantage of Summit Ridge Tagaytay’s discounted rate of Php4,122 for an overnight stay in their premium deluxe rooms inclusive of breakfast for two. All 108 rooms in the property offer a stunning view of the Taal volcano while also catering to the guests’ daily needs. Guests will find their home away from home as they enjoy the in-house gym, sports centers, the spa, and a gorgeous infinity...

GCash, the Philippines’ number one financial super app, can now be used to pay for bookings at various leading transportation companies to make traveling safe and convenient in various destinations – whether it be domestic, international, or even just within certain locales. “With travel now almost in full swing, we want to make every Filipino traveler’s trip fun, safe, and worry-free by offering a cashless payment option with a wide variety of partner transportation companies,” shared GCash President and CEO Martha Sazon. GCash is now a convenient and seamless payment option for travelers whether they’re traveling by land, sea, or air. For airplane tickets, GCash can be used to pay for booking of flights at the Philippine Airlines, AirAsia, and Cebu Pacific website, while payments via QR are also available for both PAL and AirAsia. On land, paying bus tickets can now be done via GCash through any of its bus line partners. Users can purchase Victory Liner tickets on their website with ...

The Philippines’ leading airline, Cebu Pacific (PSE: CEB), continues to pave the way for the recovery of the local travel and tourism industry by ramping up its domestic route network, enabling more Juans to safely, affordably, and easily fly across its widest Philippine network. CEB has restored 100% of its pre-pandemic capacity right in time for the summer season as it added more flights across its seven hubs in the Philippines – Manila, Cebu, Clark, Cagayan de Oro, Davao, Iloilo and Kalibo – providing passengers with more direct connectivity across the country. Ensuring there is a CEB flight available and made affordable for all Just last month, the airline resumed more direct flights from its VisMin hubs, specifically to Calbayog, Surigao, Puerto Princesa, and Legazpi from Cebu; and to Bohol, Cagayan de Oro, Iloilo, and Zamboanga from Davao. The increase in flights not only boosts passenger operations but also CEB’s cargo business, which benefits local enterprises.  “We take pr...

Globe is tapping the local gaming community to help alleviate hunger.  As gaming continues to thrive in the country, Globe saw an opportunity to give customers an avenue to contribute to something meaningful through The Hapag Movement, a fundraising initiative that aims to encourage support for vulnerable families and communities. To jumpstart the gaming industry's involvement in The Hapag Movement, AcadArena, a leading organization for campus gaming and esports education in the Philippines and Southeast Asia, was the first to signify its support. They have a long-standing partnership with Globe that focuses on building skills development programs, hosting gaming leagues and tournaments, and providing scholarship support. “The world is bigger and there's so much we can do together in gaming and esports. You just need to meet the right people to change the world,” said Ariane Lim, Co-CEO of AcadArena. “Like Globe, we, too, advocate that gaming is not just play, but a way to help...

Buoyed by the overall further reopening of the economy, the Andrew Tan-led Alliance Global Group, Inc. (AGI) chalked up a net profit of P5.4-billion in the first quarter of 2022, reflecting a significant 67% increase from P3.2-billion the year before. Net income to owners, likewise, registered a 52% improvement to P3.9-billion from its year ago level of P2.6-billion. Consolidated revenues grew by 18% to P37.5-billion from last year’s P31.8-billion. “AGI continued with its impressive growth momentum in the first quarter of the year as the overall improvement in mobility has allowed all our businesses to perform further closer to pre-pandemic levels – boosting revenues of our lifestyle malls, hotels and our quick service restaurants. This upturn is reflective of the underlying strength in domestic economy, just waiting to be unleashed,” says Kevin L. Tan, chief executive officer, AGI. The Andrew Tan-led conglomerate has varied interests spanning real estate developments through prope...

Ford Philippines is offering free oil filter to select Ford customers until May 31, 2022 as part of its commitment to enhance the ownership experience. This offer is available to Ford customers who missed their periodic maintenance service (PMS) and oil filter replacement in the last twelve (12) months and have no existing service plans. Eligible customers can bring their Ford vehicles to a Ford dealership to avail of the offer during oil change or PMS. Qualified customers will receive a text or e-mail message from Ford Philippines, indicating that their Ford vehicle is eligible to avail of the free oil filter within the promo period. All they have to do is book their PMS appointment at any Ford dealership on or before May 31 and show the text or e-mail message with the details of the free oil filter promotion. Customers can also contact their Ford dealership to check if they are qualified to avail of the promo. “This program presents an opportunity for us to encourage Ford customers t...

There’s more laughter, more joy, and more reasons to tune into GMA Network’s award-winning and longest-running Kapuso gag show, Bubble Gang, with its exciting relaunch beginning this Friday, May 27. For over 27 years, the show has tirelessly aired the funniest comedy skits and sketches while successfully paving way for the discovery and honing of talented comedians. Bubble Gang’s front man and multi-awarded comedian Michael V. admits that comedy on local TV is constantly evolving and they are always looking towards fun ways to adapt. “Yung platform kailangan intindihin natin, hindi pwedeng TV show na lang tayo. Ang daming platforms sa social media so I think, since trying to stay relevant yung show, siguro pati yung platform na pinaglalabasan niya dapat maging relevant din. Hindi na lang TV ang ini-infiltrate natin ngayon kung hindi pati social media na rin. At the same time pabalik rin, yung mga nasa social media pwede natin ilagay dito sa TV show. So, maganda yung working relationshi...

Globe At Home offers the best value and experience through its strong and affordable GFiber high-speed unlimited internet plans that address its customer’s connectivity needs. This brand new home essential provides varying connection speeds from 50 Mbps up to 1 Gbps, depending on the need. Customers can have speeds of up to 50 Mbps under GFiber 1599, with a FREE speed boost of 100 Mbps for 3 months or up to 150 Mbps under GFiber 2099. Moreover, all eligible GFiber Unli subscribers will receive 3-month premium access freebies. This allows them to make the most out of their GFiber plan, including VIU, HBO Go, and Amazon Prime, for non-stop family bonding while watching streaming movies, series, and TV shows. In addition, GFiber Unli plans come with FREE 3 months unlimited 24/7 access to licensed Filipino doctors through telehealth service KonsultaMD. “GFiber provides the strength to power the Filipino family’s data needs. Our unlimited GFiber plans give our customers strong WiFi connect...

GCash, the country’s number one mobile wallet, has teamed up with Generali Philippines to offer four affordable insurance packages on GCash’s GLife feature, in line with the super app’s mission to continue providing safety and convenience to Filipinos. GLife is the super life mini app within GCash that offers food, groceries, gadgets, fashion, beauty products, and now insurance to help Filipinos secure their health and finances, especially amid the pandemic. GCash users can now avail of Generali’s four insurance packages via GLife for as low as Php270. “We are proud to have this partnership with Generali Philippines to make insurance and financial freedom accessible to all. This new partnership reflects our commitment to help the country achieve financial inclusion by offering affordable products to help Filipinos protect their future and improve their lives especially during these trying times,” said GCash President and CEO Martha Sazon. For just Php270, the GenProtect Basic 50 offers...

  Impactful Stories of Digitization, Sustainability from VisMin Storytellers triumphant in 9th Globe Media Excellence   Thirty journalists, bloggers, and content creators from Visayas and Mindanao were honored at the 9th Globe Media Excellence Awards ( GMEA )⁠—the longest-running media awards covering Visayas and Mindanao.  They were recognized for their outstanding and impactful works that inspired and uplifted lives using digital technology.  These storytellers showed tenacity as they pivot with the times to be a driving force in making a difference.  They produced stories and advocacies that best represent the theme for this year’s GMEA #PadayonDigital: Uplifting Lives through Digital Technology and Globe’s sustainability pillars – digital nation, care for people, care for the environment, and positive societal impact. “I salute all of you for embracing the digital space to overcome today’s challenges and continue to deliver stories to our fellow Filipinos. ...

GCash President and CEO Martha Sazon was recognized as a Master Innovator for Digital Transformation Innovation during the recent 2nd Annual Mansmith Innovation Awards and Summit. Mansmith and Fielders Inc. is an advocacy-based training and consultancy firm. Sazon was recognized for helping create innovative digital products and services to improve the lives of Filipinos. Sazon joined other business leaders who were also recognized, namely Bounty Agro Ventures, Inc. President Ronald Mascariñas, Cebuana Lhuillier Group of Companies CEO Jean Henri Lhuillier, and Converge-ICT Chairman and CEO Dennis Uy. During the summit, Sazon shared insights on how GCash was able to drive successful innovations by quickly responding to the demands of customers. She attributes GCash’s exponential growth to introducing relevant fintech products driven by the powerful insights from its customers. “At GCash, we believe in innovation for good, driven by the real needs of our customers. We look to our custome...

Bring stylish slices of summer to your wardrobe with fashionable pieces from The SM Store. Swing into summer with cool and breezy tiered dresses in pastel shades from SM Woman., and complete your look with a Zarah Sling Bag from Parisian Woman, as well as slip-ons from Parisian Woman and Solemate. Or take the fun and fitness route with sporty Hem Band Tees and Jogger Pants from SM Woman’s Active Department. While working out, keep healthy and hydrated with lots of water from an AXCS Double Walled Insulated Tumbler from SM Woman’s Accessories. Guys, on the other hand, can explore the city streets with cycling gear from Bo Athletics. There are jackets, tees, shorts and leggings at the Men’s Wear Department, as well as bike helmets and round digital watches. Fun footwear can also add a lot of zest into one’s summer wardrobe - Sprint’s Tino, Peak and Jarvis Slip-ons, Milanos’ Farley Sandals, and World Balance’s Intrinsic Sneakers from SM Men’s Shoes Department. And since kids can now enjoy...

Award-winning digital advertising agency AdSpark has been helping businesses transition to an increasingly internet and data-driven world. Its targeted digital marketing campaigns and solutions have allowed firms to understand and attend to customers’ specific needs as the pandemic has accelerated consumers’ shift to digital transactions and activities.   AdSpark has guided companies from various industries in effectively utilizing digital and mobile advertising campaigns to boost interest and awareness about their brands. This has become even more vital as digital media consumption will continue to outpace traditional media, according to a 2022 Global Media Outlook Report by UK-based international research data and analytics group YouGov.   The YouGov report stressed that “in the last 12 months, a higher proportion of all global consumers claimed to have increased their consumption of websites/apps, social media, and streaming video services than more traditional media such a...

When was the last time you spent summer outside? Feels so long ago, doesn’t it? For the last two years, we were stuck at home with “summer activities” that are way less fun: Surfing the internet instead of waves and scrolling on our phones instead of strolling outside. We know you miss the summer fun, But better and brighter days are here! Let SM Beauty help you press play on the best summer ever, whenever you want to and wherever you may be! It’s summer whenever, wherever at SM Beauty! Just scan the QR code to shop your summer essentials online. You may also check out SM Beauty outlets located in most SM Supermalls nationwide. There are skincare, cosmetics, fragrance, haircare, personal care, and more! Hop on the latest trends and enjoy endless fun under the sun with this summer beauty bucket list: More SPF, More Sun Time Whether you’re going out or staying in, your skin is always exposed to the sun’s harmful UV rays. And that’s no fun! Too much exposure could lead to sun damage like ...