The PR & Events Circuit

  Much like any other new iPhone series, the arrival of the iPhone 12 has been hotly anticipated by fans worldwide including the Philippines. Now, the long wait is over and devotees can finally get their hands on the only phone they want, choosing from four new models – the iPhone 12, Mini, Pro, and Pro Max. While the revamped design, new color choices, and wireless charging system are all notable, the most exciting addition to the iPhone 12 is its 5G capability, which enables users to do more with their phones at the lightning-fast speeds that the cutting-edge technology affords.   With Globe’s continued expansion of its 5G services in Metro Manila as well as key cities in Visayas and Mindanao, more users around the country can enjoy the countless enhanced experiences that the new iPhone offers in gaming, streaming, virtual reality, and more.   Get your hands on this much-awaited iPhone series by pre-ordering it through Globe. Take your pick from among the iPhone 12, iPh...

Home broadband penetration in the Philippines has always been low mainly due to the dominance of the mobile platform which accounted for 97% of total Internet users in the country based on the Digital 2020 report of HootSuite and We Are Social.  The pandemic, however, triggered the need for Filipinos to shift from mobile to home broadband for their internet requirements as demand for faster connectivity to support work, learning, and entertainment in the home increases.     Yet, current broadband infrastructure which heavily relies on copper cables, is not enough to provide the quality of connectivity that many homes are looking for now, prompting Globe to focus its attention on upgrading to fiber optic networks. The growing subscriber take up for Fiber to the Home (FTTH) also shows that there is significant market demand for the technology.  As of September this year, Globe At Home has already seen a 183% growth in the number of new customers who availed of ...

  Christmas is fast approaching and yet, the realities of celebrating the holidays with a pandemic can be difficult for most Filipino families today. Despite this, the desire to enjoy our usual holiday activities and observe cherished local traditions remain strong in many of us. After all, the true spirit of Christmas is about hope, joy, and the eternal anticipation of good tidings.    Uplifting the lives of Filipinos and rekindling Christmas cheer in everyone's hearts underscore this year's Wonderful World of Globe (WWG).  “Our aim is to recreate the Christmas we all love. We take to heart our role in renewing the spirit of connectedness within the Filipino family especially at a time when most of us stay within the confines of our homes.  It is also a great opportunity for each of us to do more for others and continue spreading cheer to everyone we can reach,” said Ernest Cu, Globe President and CEO.   As quick, easy and flexible internet access became t...

  Smart Communications, Inc. (Smart) gathered 16 student teams who will each receive a cash grant and various Smart products and services amounting to Php 100,000 under its Innovation Generation program.   Presented by Smart Prepaid, Innovation Generation tapped college students to develop innovative solutions that utilize wireless technologies to solve community problems in such fields as livelihood, education, and transportation.    Smart SVP and Head of Consumer Wireless Business Jane J. Basas shared her anticipation about the final output at the end of the participant’s 4-month innovations journey, saying the youth’s ideas are needed now more than ever.   “Our country and the world are beset by so many problems - environment, health, peace and order, and many other social issues. However, there will always be hope for a better future for all, for as long as there are people like you who will think, and feel, and act for our country and our countrymen,” she s...

Globe Telecom announced that it has partnered with twelve-time, eight-division world champion, Manny Pacquiao, as its brand ambassador. The partnership is in line with the telco's position to stay closer to its customers who are reeling from the impact of the pandemic and the current economic downturn.     The People's Champ and Sen. Manny Pacquiao together with Globe President and CEO Ernest Cu “Manny is the epitome of a true global Filipino, a homegrown talent who rises above challenges to bring pride to the country. Much like Manny who remains unfazed by the challenges of this pandemic, Globe has remained steadfast in providing Filipinos with digital solutions, mobile and internet services that have become lifelines under the new normal,” says Ernest Cu, Globe President and CEO.  “Globe has always been an active supporter of local talent.  Globe and Manny share a common desire to uplift people’s lives, which makes him a fitting ambassador for us,” Cu adds....

'Seize the Deal’ also extended with PHP38,000 all-in low downpayment or PHP150,000 cash discount for EcoSport, PHP1 Ford Philippines is extending its widely-anticipated Truck Month until the end of this month, with cash discounts available to more Ford Ranger models. “We are happy to announce that the Ford Truck Month is extended until November 30 to allow more customers to get a Ford Ranger with great deals. The Ford Truck Month also just got better this month with cash discounts extended to more Ford Ranger models, giving customers the widest array of deals for our ‘Built Ford Tough’ pickup trucks,” says PK Umashankar, president and managing director, Ford Philippines. New Truck Month deals available this November include a PHP90,000 cash discount for the Ranger 2.0L Bi-Turbo Wildtrak 4x4 AT as well as for the Ranger 2.2L XLT 4x2 AT and a PHP65,000 cash discount for the Ranger 2.2L XLT 4x2 MT. The Ranger 2.0L Wildtrak 4x2 MT is still available this month with a PHP90,000 cash d...

Alliance Global Group, Inc. (AGI) chalked up a 14-fold improvement in third quarter net profit to P2.2-billion from only P156-million in the second quarter. This was achieved as consolidated revenues expanded by 30% quarter-on-quarter (QoQ) to P30.4-billion, helped by the gradual easing of community quarantines throughout the country and the further reopening of the economy. This brings AGI’s net income for the first nine months to P6.4-billion, reflecting a 67% decline from P19.3-billion the year before. Consolidated revenues fell 28% to P91.8-billion from last year’s P127.0-billion. Net income to owners stood at P5.8-billion, down 55% from its year ago level of P12.8-billion.  “We are very encouraged by the sharp improvement in earnings across all our business segments during the third quarter as the economy gets a reboot with the further easing of the quarantine restrictions. Our interim performance also validated the soundness of our diversification strategy as evidenced by ...

Since the start of the year, both Android and iOS users have chosen GCash as their finance app of choice, according to data from App Annie, the leading mobile data and analytics company, which found GCash as the top downloaded finance app with the most number of active users.  For nine consecutive months since January, GCash has been consistent in staying at the top spot for the two categories, reflecting the Filipino’s choice for their digital banking and finance needs and helping more people participate in the financial landscape.  This means that GCash was also the top financial technology (fintech) app during the period under review.  “Once again, GCash proved that it is indeed the leading fintech app in the country as it is the most trusted and partner finance app of Filipinos in navigating the pandemic towards the new normal,” GCash President and CEO Martha Sazon said. According to App Annie, a reputable global app ranking authority, GCash has recorded a breakthr...

As new threats arise in the cyberspace, it is important that Information Technology (IT) professionals keep themselves abreast with the right knowledge and latest research on the threat landscape, industry trends and new technologies. Trend Micro Inc., a global leader in cybersecurity, is bringing DECODE 2020 to the Visayas and Mindanao through its first-ever virtual conference happening on November 10-12. The premier cybersecurity conference in the country will focus on various topics such as Artificial Intelligence, Machine Learning, Data Protection and Privacy, Cybercrime and Incident Response, and more. These tracks will be presented by renowned industry experts from different parts of the world. Registration is free and open to all IT professionals. DECODE aims to share to local technology professionals up-to-date information about cybersecurity and new technologies in order to empower them to secure the digital infrastructures of their organizations, as well as to inspire the...

Emperador Inc. – the world’s largest brandy company owning the iconic Emperador Brandy and Fundador Spanish Brandy de Jerez – continues its aggressive growth across North America and Europe during the first nine months of the year even as the global pandemic adversely hit most countries in these continents.  Fundador, Tres Cepas, and Emperador brands have been growing consistently, particularly in the United States, Canada, Italy, Spain, United Kingdom and Greater China. In Spain, brands owned and produced under Grupo Emperador España S.A. continue to dominate the brandy market with 40% market share.  Fundador has been particularly showing spectacular performance even in North America. In the United States alone, Fundador achieved 23% growth during the first nine months of the year. In Canada, sales have also tripled during the first nine months as Fundador Light has been made available in Alberta, Canada as a new expression this year. The new Fundador Double Light was also r...