Any Filipino can now become local ambassadors of their respective hometowns as Smart Communications, Inc. (Smart) opens its Doon Po Sa Amin (DPSA) online competition to everyone. DPSA is the country's biggest and longest-running crowd sourced community mapping activity, organized by the telco leader under its Smart Schools Program. Designed to uncover the best hometown stories and attractions that the Philippines has to offer, DPSA was launched in 2008 as a learning challenge for primary and secondary schools. Through the contest, Smart was able to encourage thousands of elementary and high school students nationwide to use web and Internet technologies to promote the most unique and interesting about the country. This year, Smart extends the invitation to everyone—including college students, young professionals, film enthusiasts, out-of-school-youth—who wants to contribute to the promotion of the local tourism. Teams participating in DPSA are required to find