MiCab welcomes new LTFRB rules for ride-sharing apps

MiCab, the Cebu-based tech startup celebrated for its locally-developed and low cost taxi-hailing app for the riding public, welcomes the new guidelines on ride-sharing apps crafted by the Land Transport and Franchising Regulatory Board (LTFRB).

“As more and more Filipinos use app-based services for commuting, the new LTFRB rules can help level the playing field in the industry and ultimately benefit commuters with better and safer app-based car hire services,” said miCab founder Eddie Ybañez.

For Ybañez, LTFRB’s setting of new regulations for online and mobile-based transport services goes a long way in providing more convenience and safety to public commuters.

“The LTFRB’s new rules make the Philippines the first country to establish guidelines in this brave new world of internet and mobile app-based solutions to public transportation. This is indeed a landmark ruling,” he said.

The LTFRB defines private vehicles for hire that use net or mobile apps for booking and dispatching as a “Premium Taxi.”

Under its new rules, premium taxi operators must have at least 20 units in his or her fleet. These vehicles must be brand-new at the time of franchise application, follow the color set by the agency, and have a maximum age of only 7 years.

The LTFRB guidelines further state that premium taxis must be equipped with a GPS vehicle tracking and navigation device and an on-board electric fare payment device that can process transactions via credit card or debit card.

The said regulation moreover requires an operator to have a facility for booking and hailing via net or mobile apps as well as a workshop and depot with a space of at least 15 square meters per vehicle.

Home-grown tech startup MiCab is well-known for the low booking fees of its mobile app cab hailing services with only P10 on top of the regular meter rate.

But MiCab VP of Marketing Kenn Costales said the firm also serves as a cab advertising platform and vehicle-for-hire fleet management software for operators and logistics companies which makes it the only startup that can best help support and promote the new “premium taxi” regulation.

“MiCab’s added advertising and management platforms are what sets us apart from other apps which only offer car sharing and taxi dispatching as their services,” said Costales.

He added that MiCab operates outdoor LED ad signages for partner cabs and uses the 7-inch tablet it provides for use by cab drivers as an indoor ad platform. "Both passengers and passersby are thus shown publicity while the cab is en route to its destination," he said.

"The miCab advertising platform features a GPS-powered interface and has a reach level of over 100,000 Cebuanos per month for tablets and more than 700,000 for the LEDs," added Costales. He encouraged companies who are interested to advertise with MiCab to contact (032) 318 0606.

Comments

Check out more...

GCash cautions against gambling apps used for phishing

A recent investigation by the National Privacy Commission (NPC) and the leading mobile wallet GCash, has led to the discovery of certain gambling sites and apps which were used for account takeovers in the recent surge of phishing scams. Additionally, some influencers may have unknowingly promoted these gaming apps without being aware of their fraudulent nature. GCash is now cautioning its users to be extremely careful when accessing online gambling sites and apps, and to avoid them altogether if possible. In this latest scheme, perpetrators created gambling apps while falsely claiming to be accredited by the Philippine Amusement and Gaming Corporation (PAGCOR). These apps deceive users with a verification process, redirecting them to a fake GCash website or payment page to top up betting credits. From there, fraudsters were able to access sensitive information such as credit card details, passwords, GCash numbers, MPINs, OTPs, and other personal data that can be exploited to gain unau

The Little Mermaid’ makes a splash onto the screens of SM Cinemas

The much-awaited live-action reimagination of Disney’s classic, ‘The Little Mermaid,’ is currently showing at SM Cinemas nationwide. Dive into a world of underwater adventure, finding love, and realizing dreams with Ariel, portrayed by American singer-songwriter, Halle Bailey. Swim with the young mermaid as she trades her voice for legs so she can discover the world above water. At SM Cinemas, movie screens are equipped with cutting-edge technology that offers the highest quality of pictures and sounds. Be a part of Ariel’s world through the SM IMAX experience of crystal-clear scenes, with a wider view of life under the sea. Watch films on a state-of-the-art screen that is twice the size of a regular cinema where one can feel the crashing waves through a cinematic surround sound system. The comfort and convenience of moviegoers have always been a top priority. The plush seating, spacious theaters, and efficient ticketing systems ensure that the movie-watching experience is hassle-free

#Gcash users can now go cashless on their next Euro trip thanks to Alipay+ partnership

GCash users can now opt for a hassle-free, cashless payment method on their next Euro trip as the Philippines’ leading mobile wallet is now accepted in Europe’s top travel destinations, including the United Kingdom, France, Germany, and Italy. This cross-border payment service is part of the e-wallet’s strengthened collaboration and partnership with Alipay+ to offer a seamless and secure payment experience, as well as real-time foreign exchange (forex) with no service fee, allowing customers to a hassle-free and rewarding travel experience abroad. Among the key merchants and stores that can accept GCash via Alipay+ are Harrods, Liberty London, and Harvey Nichols in the UK; Printemps in France; Müller and dm-drogerie markt in Germany; as well as itTaxi, and IVS Group, the leader in the vending machines market, in Italy. “In line with our fervent commitment to make our customers’ everyday lives better and more convenient, we want to make sure that they can maximize their GCash account no

DICT, GeeksPH bolsters PH startup scene with 6th Geeks on a Beach in Panglao

The Department of Information and Communications Technology (DICT) and GeeksPH announced the revival of Geeks on a Beach (GOAB) after a four-year break and is set to happen in Panglao, Bohol on November 23-24, during the Philippine Startup Week 2023. The two-day international conference, known for leveraging Philippine tourism and ICT Industry expertise, will gather hundreds of entrepreneurs, investors, innovators, and globally-acclaimed startup ecosystem players to showcase the country’s startup achievements in both local and international scenes. GOAB 2023 will offer plenary sessions exploring potential investment opportunities and breakout sessions that will focus on sector-specific topics like Fintech, EduTech, HealthTech, AgriTech, and ClimateTech and other category-specific themes centered around youth and women. The event will also feature emerging technologies discussion, pitching fest, business matching, investors’ roundtable, and exhibits from various stakeholders. To cap off

Celebrate the Mid-Year with realme's 6.6 Mega Sale

Enjoy huge discounts among freebies, vouchers, bundle deals as realme joins Shopee and Lazada 6.6 Sale Events! realme Philippines will host a mid-year 6.6 sale on Shopee and Lazada, giving away vouchers and freebies besides the irresistible discounts for everyone. The realme 6.6 Mega Sale is the perfect excuse for an upgrade or to reward oneself after a buzzing first half of the year! From June 6-8, realme will be offering up to 59% OFF during the Shopee 6.6 Mid-Year Sale on the realme C-Series and realme 10 (8GB+128GB). Every purchase of select smartphones will also come with a FREE Globe SIM card. Meanwhile, everyone who will avail the realme 10 Pro+ 5G (12GB+256GB) will be getting a FREE TechLife Power Bank 100000mAh along with a FREE TechLife Portable Blender 40W. On top of this, consumers can also get 15% OFF vouchers for a much sweeter deal and SPayLater for more flexible payment terms! Here’s a quick guide to all the realme promotions this coming Shopee 6.6 Mid-Year Sale:

The PR & Events Circuit

Search This Blog