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Smart calls on film enthusiasts to promote Pinoy culture and heritage

Doon Po Sa Amin (DPSA), the biggest and longest-running crowd-sourced community mapping activity in the country, just got more exciting this year with the launch of the open category. This time, all Filipinos can join and become ambassadors of their respective towns.
Doon Po Sa Amin (DPSA), the biggest and longest-running crowd-sourced community mapping activity in the country, just got more exciting this year with the launch of the open category. This time, all Filipinos can join and become ambassadors of their respective towns.

Organized annually by wireless leader Smart Communications, Inc. (Smart), DPSA was launched in 2008 as part of the telco’s corporate social responsibility to help boost tourism through the use of Internet and digital technologies. Teams participating in DPSA are required to promote the country by creating short videos that highlight the best of their hometowns.

DPSA, which began as a learning activity for schools, was able to engage, in the last six years, thousands of elementary and high school students nationwide to share online the most unique and interesting stories about the country. This year, Smart extends the challenge to all Pinoy film enthusiasts who want to contribute to the promotion of the Philippines.

“Recognizing the power of videos as a tool to advance tourism, we decided to level up DPSA this year by also engaging film enthusiasts to take part in the effort of building an online map of the Philippines containing videos embodying Filipino culture and heritage, created by Pinoys,” said Ramon R. Isberto, group head for Public Affairs at Smart.
Entries to the competition can be about a town’s history, traditions, festivals and activities, places to visit, notable people, unique plants and animals, special delicacies, and local products. Video entries may be in the form of animation, documentary, short film, or music video.

Teams may register and submit videos until October 31, 2014 via the DPSA website (www.doonposaamin.ph). Entries will be judged according to content (40%), creativity (30%), execution (20%), and impact (10%). More than Php500,000 are up for grabs to the teams with the best stories.
As part of its advocacy to push the use of technology to aid tourism and enhance tourist experience, Smart also supports the Digital Tourism project of the Cebu-based startup InnoPub Media. The project involves the development of local tourism mobile apps and guidebooks; as well as Quick Response (QR) code and Near Field Communications (NFC) -enabled tourism markers. Digital Tourism is currently being implemented in the cities and municipalities in Cebu, Baguio and Iloilo.

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