Any Filipino can now become local ambassadors of their respective hometowns as Smart Communications, Inc. (Smart) opens its Doon Po Sa Amin (DPSA) online competition to everyone. DPSA is the country's biggest and longest-running crowd sourced community mapping activity, organized by the telco leader under its Smart Schools Program.
Designed to uncover the best hometown stories and attractions that the Philippines has to offer, DPSA was launched in 2008 as a learning challenge for primary and secondary schools. Through the contest, Smart was able to encourage thousands of elementary and high school students nationwide to use web and Internet technologies to promote the most unique and interesting about the country.
This year, Smart extends the invitation to everyone—including college students, young professionals, film enthusiasts, out-of-school-youth—who wants to contribute to the promotion of the local tourism. Teams participating in DPSA are required to find the best stories about their hometowns, tell these stories online using multimedia, and pin them online in a map.
Aside from using technology to enable content creation, Smart hopes that the experience of joining DPSA will instill love and pride of place and the country among the participants as they generate and share their own hometown stories online.
“By engaging Pinoys to contribute stories about where they live, they learn new things about their town that can make them feel proud of being a Filipino,” said Ramon R. Isberto, group head for Public Affairs at Smart. “Hopefully, this pride will translate to meaningful actions in helping their communities,” Isberto added.
Entries to DPSA can be about their town’s history, traditions, festivals and activities, places to visit, notable people, unique plants and animals, special delicacies, and local products. Video entries may be in the form of animation, documentary, short film or music video.
Registration and submission of entries for DPSA is on-going up to October 31, 2014. Entries will be judged according to content (40%), creativity (30%), execution (20%), and impact (10%). More than Php500,000 are up for grabs to the teams with the best stories.